How do Amazon sellers efficiently manage product classification nodes and prevent hijacking strategies

There are many types of products on the Amazon platform. In order to help consumers find the products they need faster, Amazon uses the Browse Tree Guide (BTG) to assign one or more category nodes to products. Correctly setting category nodes not only helps to increase the natural search traffic of the product, but also improves its accuracy in advertising. However, if the seller selects the wrong node when uploading the listing for the first time, steps will need to be taken to correct it. The following are methods and precautions for modifying product classification nodes:

How to modify product classification nodes

1. Backend editing: Re-edit through “Inventory”->”Manage Inventory”->”Edit”->”More Details”->”Program Node” in Amazon’s backend edit.
2. Backend support: Use “Backend help”->”Get support”->”I want to open a store”->”Products, product information or inventory”->”Change products Category”->Enter ASIN to change the product category.
3. Template refresh: Upload the form template and continuously refresh the category. IItem Type Keyword must be filled in according to the template selection. Update_delete selects PartialUpdate.
4. Open a case: Contact the page team and inform them of the need to change the category. The case script is as follows: “Hello, the product category with ASIN B0XXXXXXXX is inconsistent with the actual category node. The original category node is xxx-xxxx-xxxx-xxxx. Please help me change it to xxx-xxxx-xxxx-xxxx.”
5. Delete Upload: If the above method is unsuccessful, you can try to use the inventory loading tool to delete the SKU and then upload the product again.

Consequences of modifying classification nodes

• Frequent changes are not recommended: If you confirm that you have not selected the wrong category, it should remain stable. Frequent changes may cause confusion in the Amazon A9 algorithm, making it impossible to accurately recommend products to target customers.
• Platform Rules: Amazon has gradually increased its crackdown on arbitrary category changes. Inappropriate category changes may affect the safety of the store.

Effective strategies to prevent product listing hijacking

In order to prevent product listings from being hijacked, sellers can adopt the following strategies:

1. Register Amazon Brand Registry: Launch the application through an Amazon Seller or Vendor account, including the seller’s brand name, trademark registration number and related product category listings.
2. Add branding to products and packaging: For example, adding a logo and brand name will make it difficult for Amazon hijackers to copy the product and make it easier for buyers to identify authenticity.
3. Product registered trademark: Trademark is one of the best resources to combat Amazon listing hijacking. After completing the US trademark application and registration, remember to register the Amazon Brand Registry.
4. Product bundling: Bundling multiple products makes it more difficult for hijackers to copy.
5. Sell products online independently: Sell products on an independent website as a reference for Amazon to verify the seller’s ownership.

Conclusion

Correctly selecting and managing category nodes is crucial for Amazon sellers. It can not only increase product exposure and sales, but also effectively prevent listings from being hijacked. Before taking any action, sellers should fully understand Amazon’s regulations and proceed with caution to ensure long-term and stable operation results. I hope the above content can help sellers better manage their stores.