Amazon mobile product optimization strategy: an effective way to improve conversion rate
As mobile shopping gradually becomes mainstream, mobile traffic on the Amazon platform already accounts for about 75% of the total traffic. In order to make better use of this traffic, sellers need to have a deep understanding of the differences between mobile and PC displays and optimization techniques. The following are specific strategies for optimizing mobile products.
1. Product title optimization
On the mobile side, the display space for product titles has been significantly reduced, from the maximum 200 characters on the PC side to only 80 characters. This requires sellers to prioritize core keywords and important information within the first 80 characters of the title to ensure that consumers can quickly obtain the main information during a quick browse.
2. Sorting of features (Bullet Points)
Only three features are displayed on the mobile terminal by default, and the remaining features require further clicks by consumers to be displayed. Therefore, when sorting the five-element features, sellers should put the content that best highlights the product’s selling points and meets consumer needs at the front to increase click-through rates and conversion rates.
3. Importance of A+ pages
The A+ page on the mobile side is particularly important because consumers cannot fully view the product description before clicking to enter the product page. The A+ page can clearly display product features and details through both pictures and text, effectively making up for the lack of information in the main picture, improving consumers’ awareness of the product, and thereby reducing the loss caused by insufficient information.
4. The necessity of PPC advertising
Due to the decrease in mobile placements, PPC advertising has become particularly important. On the mobile side, there are only 17 display spaces under keywords, compared with more than 20 booths on the PC side. To ensure that products can be exposed, sellers need to actively use PPC advertising to increase orders and traffic and ensure that products are competitive. occupy a niche in the fierce market.
5. Picture and text design
In terms of mobile image design, sellers should try to increase the font size, boldness and dark color of the text so that it is clearly visible on the small screen. Since the mobile version does not have the mouse-over zoom function of the PC version, using small, light-colored characters is almost ineffective. Sellers need to ensure that consumers can clearly read product information while maintaining the overall aesthetics.
6. Complete product information
When editing the Listing, sellers should fill in as complete product information as possible. This not only helps consumers quickly understand whether the product meets their needs, but also uses Amazon’s system to organize it into a table display, improving the efficiency of information retrieval and reducing the loss of potential consumers caused by lengthy information.
7. Competitor analysis
Ultimately, sellers should pay attention to their competitors’ performance and strategies. By comparing the advantages and disadvantages of their own products with those of competitors, sellers can identify their own positioning in the market and make targeted adjustments to improve product display effects and market competitiveness.
In actual operations, it is recommended that sellers integrate the above suggestions, combine their own product conditions and market dynamics, optimize product content, strive for better display effects, and lay the foundation for later operations and sales growth.