In-depth analysis of Amazon’s non-standard product management and product image strategy

Amazon non-standard product management is an important area that e-commerce sellers must master. Non-standard products usually refer to products that are unique, special or less common. The particularity and market performance of this type of goods require sellers to have an in-depth understanding. This article will discuss Amazon’s classification standards for non-standard products and corresponding product image strategies to help sellers improve product sales and management efficiency.

1. Classification criteria for non-standard products

1. Functional layer

There are no clear standards for the functional requirements of non-standard products. Especially in the women’s clothing category, buyers tend to pay more attention to the appearance and fashion of the product. For example, in the absence of apples-to-apples comparisons, appearance attractiveness may account for a larger proportion.

2. Quality layer

The materials and workmanship standards of non-standard products vary, and buyers generally have a weak perception of their quality. Usually, quality is not the core purchasing factor for non-standard products. Sellers need to note that although brand and quality identification standards can affect sales, in the e-commerce scenario, buyers are less likely to judge product quality through pictures.

3. Price Tier

The price of non-standard products has less impact, and shoppers’ intentions are often vague. Unless a clear price advantage is shown, buyers’ reasons for purchasing a product usually do not focus on the price itself, and it is often a “shopping”-style shopping behavior.

2. Selection of product image types for non-standard products

On Amazon, the choice of product images is crucial. Taking clothing, shoes and hats as an example, white background pictures are usually used to highlight the products. The selection of the main image should pay attention to the display angle and model selection, such as frontal, side view or use of multi-racial models. Among them, the effective display of product selling points can be broken down into multiple elements, which helps to optimize the visual presentation of the product.

Product display strategy

• Main image selection: Pay attention to the display angle and model selection. For example, if the highlight of a swimsuit is the strap design and high-waisted bottoms, the main image can be split into separate displays for the upper body and lower body.

• Sub-image strategy: Sub-images can be tailored according to the main selling points of the product to emphasize the uniqueness of the design. For example, images can highlight the selling points of the upper body and lower body respectively.

• Product details display: For products whose selling points are concentrated in certain areas, sellers can capture key images and put them on shelves in different categories to avoid listing associations caused by repeated listings and at the same time expand exposure. quantity.

3. Operation precautions

When selecting product images, you must strictly abide by Amazon’s listing rules. Putting matching items on the shelves in other categories may violate the platform rules. If the behavior is too vague or the relationship is unclear, it will easily be judged as a violation, which will affect the display opportunities of the products.

Combining the above in-depth analysis of Amazon’s non-standard products and the explanation of image strategies, sellers can better manage products in this area and significantly improve sales performance. Such an understanding is critical to accurately positioning, promoting and selling off-standard products.