Amazon Early Reviewer Program: An effective strategy to improve product reviews and trust

Amazon’s Early Reviewer Program is designed to help brand owners promote early reviews of new products through honest user feedback. This project not only improves consumers’ purchasing confidence, but also effectively increases product views and sales opportunities. Below is important information and instructions for the program.

Program Overview

The Early Reviewer Program encourages buyers who have purchased a product to share their real-life experiences. The goal of this program is to help brands gain early reviews so future customers can make more informed purchasing decisions. By participating in this program, sellers can increase trust and visibility for their products. To join the program, sellers need to first register their target products.

Conditions of participation

In order to participate in the Early Reviewer Program, products must meet the following criteria:

1. Number of Reviews: The product must have less than 5 reviews.
2. Pricing requirements: The price of the product must be higher than $9.00. If the product price is lower than this standard, Amazon will no longer actively solicit reviews from buyers.
3. Geographical Restrictions: The plan is currently only available on Amazon US site (www.amazon.com).
4. Registration fee: After successfully obtaining the first review, sellers need to pay a registration fee of $60.
5. Identification: Reviews participating in the program will be marked with an orange mark of “Early Reviewer Rewards” so that consumers can visually identify these reviews.

Comment collection and reward mechanism

The program solicits reviews by randomly selecting users who have purchased the product. Feedback from these reviewers, whether positive or negative, will not affect their eligibility for rewards. For customers who provide authentic reviews, Amazon will give small rewards, such as a $3 Amazon gift card. This move aims to encourage more users to participate and allow buyers to voluntarily share their experience without external incentives.

How to register to participate

Sellers can find the Early Reviewer Program and start signing up through the Advertising section of Amazon Seller Central. The specific steps are as follows:

1. Open the Seller Center backend and click “Advertising” → “Early Reviewer Program”.
2. Click the “Get Started” button and enter the new product SKU (please note that it is the SKU and not the ASIN code).
3. Click the “Check Eligibility” button to view the product’s eligibility.
4. If eligible, click the “Enroll in program” button to complete registration.

Conclusion and value

The Early Reviewer Program is an effective and secure way approved by Amazon to obtain product reviews, especially for sellers of newly launched products. By actively participating in this program, sellers not only gain real buyer feedback, but also stand out in a highly competitive market, thereby attracting more potential customers.