Detailed explanation of Amazon classification review: process and frequently asked questions
As one of the important aspects of platform operation, Amazon category review aims to ensure that consumers can obtain a high-quality shopping experience. According to Amazon’s policies, products in certain categories need to pass classification review before they can be put on the shelves for sale. This article will introduce in detail the process of Amazon classification review, the time required, common problems and their solutions, and explain the importance of classification review.
Audit time and process
Amazon classification review is usually divided into two steps: preliminary review and re-review. The initial review takes approximately 1-2 weeks to complete. After passing the preliminary review, the seller still needs to submit UPC code, product details and other information to enter the final review stage. The entire process from initial review to final approval takes about a month.
Categories that need review
According to Amazon’s regulations, the following categories must be classified and reviewed before they can be sold:
- Automotive and Powersports
- Clothing, Accessories and Luggage (clothing, accessories, luggage)
- Collectible Books
- Industrial and Scientific
- Jewelry(Jewelry)
- Shoes, Handbags and Sunglasses
- Sports Collectibles
- Toys and Games
- Watches
- Beauty Category
- Health and Personal Care
It should be noted that in addition to the above categories, there are also some categories of second-hand goods that are not allowed to be sold, including but not limited to beauty, clothing, accessories and bags, jewelry, footwear, toys and games, watches, etc. .
Frequently asked questions and solutions
Case did not reply in time
If the submitted classification review request does not receive a response within 12 hours, you should immediately reply to the original case to expedite processing. If there is no response for a long time, it is recommended to reopen a new case and attach the ID of the previous case for tracking.
Audit failed
If the initial application is not approved, the seller should learn from experience and resubmit the application as soon as possible. Be sure to prepare relevant materials in strict compliance with Amazon’s standards, especially image quality requirements.
The picture is not qualified
When an image is returned because it does not meet standards, sellers should make corrections according to the specific guidelines provided by Amazon before submitting.
Unable to launch product
Even after receiving the approval notification email, new products are still unable to be put on the shelves. This may be due to system delays. Usually wait 24 hours to the next day to return to normal. If the problem persists, you can seek further assistance via email by replying to the previous review.
The significance of classification review
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Improve product classification accuracy and customer trust
Through strict review mechanisms, Amazon can effectively prevent misclassification or fraud, thereby enhancing customer confidence in the products they purchase.
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Comply with platform rules and legal regulations
Correct product classification is not only a basic requirement for sellers, but also a manifestation of compliance with Amazon’s various terms.
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Improve search visibility and sales
Accurate product classification can help improve your product’s ranking in search results, thereby increasing sales.
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Maintain brand image and credibility
For the platform, ensuring the quality of the products on the shelves will help improve the overall user experience, which will help consolidate its market position in the long run.
In short, Amazon classification review is an important measure aimed at protecting consumer rights and regulating market order. Sellers should fully understand its importance and actively cooperate to complete relevant work to ensure the smooth development of their own business and create a better shopping environment for consumers.