Detailed explanation of Amazon seller account planning and inventory management strategies

In the field of cross-border e-commerce, Amazon is one of the world’s largest e-commerce platforms, and its operational strategies and planning are crucial to sellers. This article will provide a comprehensive analysis based on Amazon account planning skills, inventory management strategies, and product selection planning.

1. Amazon account planning skills

1. Market positioning and brand building

• Vertical market: Focus on a certain product line to avoid frequent changes in product types, which helps to build a stable customer base.
• International Brand: Register a trademark and complete brand registration to enhance brand influence and enhance consumer trust.

2. Logistics distribution mode selection

• Self-shipping: The cost is lower, but the after-sales service may be lagging behind.
• FBA (Fulfillment by Amazon): Although the initial investment is relatively large, it can significantly increase product exposure and sales speed.
• Overseas warehouse: Combining the advantages of both to effectively solve the problem of FBA inventory shortage.

3. Product strategy

• Refined operation: Concentrate resources to build core SKUs and improve the competitiveness of single products.
• Distribution Test: Screen out products with market potential through small batch testing.

4. Create hot hits

• Invest 80% of your energy in creating popular products and 20% in developing long-tail products.
• Focus on product quality and customer service, and use Amazon’s flywheel theory to promote a virtuous cycle.

2. Amazon inventory management strategy

Inventory management at different operational stages

• New product testing period: Only a small amount of inventory is required in the initial stage to reduce cost risks.
• New product promotion period: Increase inventory reserves appropriately based on market feedback.
• Sales growth period: Maintain sufficient inventory to prevent shortages from affecting sales.
• Product decline period: Pay close attention to sales changes and flexibly adjust inventory levels.
• Traffic Sudden Period: Replenish inventory in advance for promotional activities.

Principles of inventory management

• Master the inventory cycle: Adjust purchasing plans in a timely manner to ensure efficient turnover.
• Benchmarking industry standards: Regularly analyze your own inventory performance and find room for improvement.
• Real-time monitoring data: Use Amazon backend tools to track inventory dynamics.

3. Key points of Amazon product selection planning

Product development ideas

• Market demand: Choose products with a large market size.
• Differentiated competition: Focus on product features and avoid serious homogeneity.
• Market prospect assessment: Comprehensive consideration of sales volume, ranking and other factors to predict product potential.

Reference indicators for product selection

• Volume Weight: Prioritize small items that are easy to store and transport.
• Durability: Choose products that are resistant to falls and collisions to reduce the chance of returns or exchanges.
• Price range: Pricing is preferably between $15-$75.
• Seasonal factors: Avoid highly seasonal products and extend the sales cycle.
• Compliance: The sale of infringing and counterfeit goods is strictly prohibited.
• Market demand: Ensure that the target market has sufficient purchasing power.
• Level of competition: Avoid entering oversaturated market segments.

To sum up, if Amazon sellers want to stand out in the fierce market competition, they must start from multiple dimensions such as account layout, inventory management and product selection planning, and formulate scientific and reasonable operation plans. Improve user experience through refined operations and ultimately achieve performance growth.