If a Lazada local store is deducted, how can you effectively appeal? This article explains how to appeal against the deduction of points from Lazada local stores.
First, you need to understand what impact the deduction of points from the store will have:
Depending on the severity of the violation, the main impact is divided into four aspects:
Product editing restrictions, traffic restrictions, product removal, and store removal.
Where can I view the deduction record?
Enter the Seller Center > Health Center to see the real-time updated store performance. You can also view the details and appeal with one click. At the same time, you will receive relevant emails, including store information, policy violation time, policy violation content, appeal mailbox and other information.
After understanding the impact of performance policies and how to view the reasons for deductions, how do you appeal?
First, except for infringement of intellectual property rights, policy violations must be appealed within 60 days; if you encounter a store removal, you must appeal within 30 days. Policy violations that infringe intellectual property rights require the first appeal within 7 days. Therefore, once you find that your store has violated the rules, you must appeal as soon as possible.
The specific appeal process is also divided into several situations:
1. Policy violations other than infringement, points deducted, the store is not removed
In this case, you need to find the details of the violation in the back-end health center as soon as possible, click the “appeal” appeal button, and submit an appeal.
2. Policy violations other than infringement, points deducted, and the store is removed
a) You can log in to the back-end, and automatically jump to the health center page after logging in
b) You cannot log in to the back-end
Situation a) is similar to the appeal operation in the first point. You need to find the corresponding violation details in the back-end health center as soon as possible, click the “appeal” appeal button, and submit an appeal. It should be noted that the appeal time for store removal is within 30 days.
Situation b) You need to submit an appeal via email and send the appeal materials to the Lazada designated email address for appeal.
3. Policy violations of intellectual property infringement
In this case, the first appeal needs to be submitted within 7 days, and there are two appeal opportunities.
In addition to the above-mentioned regular appeal process, the Lazada local incubation team currently provides the [Third Appeal Channel for Inactive Store Accounts and Policy Point Deduction Cases] for merchants in the official incubation group; in order to restore the truth of the matter to the greatest extent and avoid the possibility of misjudgment, after the first two appeals of the store are rejected, the information provided by the seller can help the seller to make a third appeal (if the third appeal is still rejected, it means that the deduction encountered by the store is not a misjudgment).
At the same time, the Lazada local incubation team also launched relevant seller training to view the complete appeal guide PDF and live video tutorials.
The above content is about the deduction of points from Lazada local stores and how to effectively appeal. This is extremely important for every seller. I hope everyone can master the appeal method and effectively avoid more unfavorable situations.