Amazon Product Packaging Guide: Improving Operational Efficiency from Details

On the Amazon platform, whether you are a novice or an experienced seller, you must understand and comply with Amazon’s specific requirements for product packaging. Reasonable packaging can not only ensure the safety of goods during transportation, but also improve customers’ shopping experience, thereby increasing repurchase rates. Here are some of Amazon’s specific rules regarding product packaging.

Packaging requirements for bulk commodities

Each item must be packaged separately and securely packaged. Items that are not suitable for use in large bags or packages need to be secured with bags or non-adhesive tapes. Especially for footwear products, regardless of the material, they must be packaged in shoe boxes or anti-suffocation plastic to ensure that the shoes are not exposed.

Packaging specifications for product combinations

Items sold in combinations should be clearly marked on the packaging, such as “sold as a set”, “ready for shipment”, etc. If the individual products in the package already have ASINs, the set must use a unique new ASIN. In addition, the barcode of the set must not be exposed and should be covered if necessary.

Precautions for plastic bag packaging

When using polyethylene plastic bags for packaging, the bags must be transparent and at least 1.5 mm thick, and completely sealed. The size of the plastic bag must not exceed the product by more than 8 cm, and it must have a suffocation warning sign. It is worth noting that all packaging should take into account child safety issues to avoid the risk of suffocation.

Standards for box loading

Boxed goods must use hexahedral boxes that are difficult to open. If the box is easy to open, it needs to be fixed with tape. Cartons need to pass a drop test, and items that fail the test should be placed in a polyethylene plastic bag with a suffocation warning.

Application of bubble film packaging

For fragile items, it is recommended to use bubble film packaging and secure it with tape to ensure that the item can pass a drop test from a height of 3 feet.

Application scope of box packaging

Sharp items, products that have failed the drop test, and glass containers containing a certain amount of harmful liquids all need to be packaged in boxes.

Special instructions for mattress packaging

Mattresses must be packaged in corrugated cartons and correctly classified when setting up a new ASIN.

Rules for packaging of original goods

When shipped in original packaging, all barcodes must be removed or blocked, and the number of goods in the box must be consistent with the SKU.

Proper packaging techniques

Choose the right box size to reduce filler waste and ensure used products come in original packaging or appropriately sized replacement packaging. Use sturdy materials for packaging and fill in any gaps to secure the goods.

Selection of high-quality packaging materials

Polyethylene and polyurethane materials are recommended because they are durable and lightweight. For fragile items, it is recommended to use bubble wrap and mark “fragile” on the outer packaging.

Packaging of liquid products

Liquid bottle openings must be double-sealed to prevent leakage, and the outer packaging must be inspected for sealing.

The above are Amazon’s main requirements for product packaging. Sellers must strictly abide by them in actual operations to ensure that the products reach buyers smoothly.