Many reasons why Amazon accounts are frozen and their countermeasures
1. Poor account performance
Amazon has strict assessment indicators for sellers, including order defect rate, pre-delivery cancellation rate, late shipment rate and effective tracking rate, etc. If the seller’s performance does not meet these standards, especially if the product defect rate is higher than 1%, the listing may be reviewed or even the store frozen. In addition, if a new account has a sudden increase in sales in the first three months or has unstable performance in daily operations, such as high and low sales, privately closing transactions, etc., the account will also be reviewed.
2. Tax issues
Failed to provide VAT tax number in time
For European sellers, although it is not mandatory to provide a VAT tax number when registering, Amazon will require sellers to submit a VAT tax number after receiving a notification from HMRC. Failure to provide suppliers on time may result in the account being temporarily unavailable for sale.
Late submission of tax number and other tax reasons
Amazon account freezing may also be due to late submission of tax ID or other tax issues. Cross-border e-commerce sellers need to cooperate with Amazon’s audit department and, if necessary, supplement their tax numbers and pay all taxes.
3. Violation of Amazon policies
If sellers violate Amazon’s policies during operations, such as selling counterfeit goods, committing fraud, or infringing on intellectual property rights, they will also face the risk of having their accounts frozen.
4. Account security issues
Amazon attaches great importance to account security. Once it detects that an account may have security risks, such as password leaks, it will take freezing measures.
5. Account review or investigation
Amazon sometimes reviews or investigates seller accounts to ensure that they comply with platform regulations and standards, and may temporarily freeze the account during this period.
6. Effectively handle account freezing
1. Read the rejection notice carefully
After receiving the rejection notice, calmly analyze why Amazon rejected the appeal and identify the root cause of the problem.
2. Analyze the reasons for rejection
In-depth analysis of the reasons for rejection can help identify the root cause of the problem and help formulate targeted improvement plans.
3. Improve information and explanations
Improve the information based on feedback, provide detailed information, and clearly explain the reasons for the account freeze and the improvement measures that have been taken.
4. Demonstrate improvement measures
Demonstrate learning and provide evidence that violations have been corrected.
5. Seek professional help
If you have difficulty solving it yourself, you can consult Amazon Professional Services.
6. Persist in appeal
Remain patient and perseverant, constantly adjust the action plan, and demonstrate determination and willingness to improve.
7. Summary
Amazon seller accounts may be frozen due to a variety of factors, including but not limited to poor account performance, tax issues, violations of platform policies, account security issues, etc. Faced with this situation, sellers should first clarify the specific reasons for being frozen and take corresponding measures to solve it. At the same time, maintaining good communication, providing necessary evidence, and actively correcting mistakes are the keys to recovering your account. Operating in compliance and complying with Amazon regulations are always the best strategies to prevent account freezes.