Amazon Promotion Setup Detailed: A Comprehensive Guide from Money Off to Gift Cards

On Amazon, promotional activities are an important means to increase product exposure and sales. This article will introduce in detail the setting of Amazon Money Off promotion method, the general promotion process, common pitfalls in the setting process, and the setting method of gift cards.

Money Off promotion method settings

The setting of Money Off promotion rules is divided into three steps: Step 1 is the setting of “Conditions” (promotion method), Step 2 is the setting of “Scheduling” (activity time), and Step 3 is the setting of “Additional Options”. option) settings.

Conditions

• Buyer purchases: Select “Buy at least × items”, “At least × amount” or “Every × items” according to the actual promotion activities.
• Purchased items: Select products to participate in the promotion. If you only want to promote some products, you need to create a product list and provide a SKU list, ASIN list or brand name.
• Buyer gets: Discounts provided to buyers, “Percent off” represents discounts.
• Applies to: Which products can participate in the promotion, you can choose “purchased products” or “specified products”.
• Advanced options: You can add multiple promotion intervals as needed.

Promotion setting process

For promotion of a single product on the site, the steps are as follows:

1. Enter the backend interface, click the Advertising button, and select the Promotions page.
2. Click Create.
3. Enter the Percentage Off setting interface.
4. Create a role object and select SKU or ASIN.
5. Set discount information and enter time settings.
6. Select Code and set the corresponding type.
7. Preview submission.

Traps in promotion settings

• Discount filling settings: Don’t fill in the discount percentage incorrectly. The default number is “1”. For example, fill in “3” for a 30% discount.
• High Discount Review: Avoid setting a Group Claim Code and limit the maximum purchase quantity.
• Promotion code stacking: Avoid using multiple discount codes for the same product, resulting in unexpected reductions.

Gift Card Settings

1. Confirm eligibility and fees: Only professional sellers are eligible to set up a gift card, and there is a fee.
2. Log in to Seller Center: Select the “Gift Card” option in the “Ads” drop-down menu at the top of the page and click “Create Gift Card Campaign.”
3. Set gift card options: including gift card denomination, quantity, validity period, usage conditions, etc.
4. Review and publish gift cards: Amazon will review the content and settings of the gift card and publish it after passing the review.
5. Manage and optimize gift card sales: Pay attention to gift card sales data and trends, and adjust gift card settings and promotion strategies.

The above is the detailed process and precautions for setting up Amazon promotions. I hope it will be helpful to all sellers.