Amazon holiday marketing strategy: Seize the six major holiday opportunities throughout the year

As an Amazon seller, holiday marketing is an important part of increasing sales. As one of the world’s largest e-commerce platforms, Amazon has been constantly innovating and practicing to drive sales growth and improve user satisfaction. This article will combine Amazon’s major holiday product selection strategies and marketing strategies to help sellers achieve better sales performance during important holiday activities.

Main holiday product selection guide

Halloween

During Halloween, you can sell Halloween-style products such as pumpkin lanterns, LED lighting, ghost home decorations, ghost toys, and Cosplay costumes. But be careful to avoid selling products that may cause controversy, such as a Halloween costume that Amazon removed from its UK site in 2015 – a transvestite costume.

Thanksgiving

Thanksgiving is one of the biggest holidays in the United States. Kitchen supplies, tableware, baking products and home decoration products will all have good sales. In addition, consumer electronics products such as Fire tablets and Fire TV set-top boxes are also very popular.

Black Friday and Cyber ​​Monday

These two festivals are similar to China’s “Double 11”, with sales of all categories of goods increasing, especially consumer electronics, clothing and home decoration. According to statistics, on Cyber ​​Monday 2013, Amazon sold 426 items per second globally.

Christmas Eve and Christmas Day

During Christmas Eve and Christmas Day, the demand for Christmas gifts, decorations, pendants, Christmas cards, disposable tableware and other products increases significantly. Westerners pay great attention to the festive atmosphere, which provides more opportunities for Chinese Amazon sellers.

Holiday Marketing Strategy

Preheat in advance

Advance planning and preparation in the week or two before your holiday event is crucial. Including aspects such as inventory management, product optimization and advertising placement. Ensure adequate inventory supply and attract more customers by optimizing product pages. During the pre-heating stage, major platforms should be used for publicity and attractive promotions, such as discounts, buy one get one free or coupons, etc.

Increase advertising efforts

Increase advertising efforts on multiple platforms such as Amazon advertising, search engine advertising, and social media advertising. Attract more potential customers to learn about and buy your products with targeted advertising.

Increase advertising bids and budget

Set ad bids and budgets higher than the system recommends, using a combination of automated and manual actions. Drive more clicks with your ads a week before the event. Although the conversion rate may not be ideal temporarily, the real results will usually be seen after the event starts.

Use off-site promotion

Increase product exposure through off-site promotion, such as choosing professional forums, blogs, social media and other platforms for promotion. This helps improve a product’s BSR ranking during peak sales seasons.

Pay attention to product reviews

Actively respond to customer reviews and questions and provide high-quality after-sales service. Good product reviews and customer reputation can effectively increase sales conversion rates.

Participate in Amazon holiday event page

Sellers can apply to join Amazon’s special event pages created for important holidays to gain higher exposure and traffic.

Cross-border sales

Use Amazon’s cross-border platform to expand your sales market and participate in festivals in other countries.

Data analysis and optimization

Regularly analyze and monitor sales data and operational indicators during holiday activities, and optimize strategies based on the analysis results.

In short, Amazon’s holiday sales are an excellent opportunity for sellers to get sales and improve performance. Reasonable and smart operating strategies will help them stand out in the fiercely competitive market. I hope the above strategies will help sellers achieve better results during Amazon holiday events!