Response strategies and importance analysis after Amazon products trigger review
When selling products on Amazon, sellers sometimes encounter complaints about their products and trigger reviews. Faced with this situation, merchants should respond calmly, prepare the materials required for appeal, and actively respond to Amazon’s requirements.
1. The importance of Amazon reviewing sellers’ products
As one of the world’s largest e-commerce platforms, Amazon is committed to providing high-quality, safe and reliable products to consumers. To ensure that products comply with Amazon’s quality standards and regulations, Amazon reviews sellers’ products. Through review, Amazon can verify the authenticity, safety and compliance of products, reduce the existence of counterfeit and shoddy products, and protect the rights and interests of consumers. At the same time, reviews also help maintain the reputation and reliability of the platform and enhance the credibility and competitiveness of sellers.
2. Amazon seller product review process
Step 1: Clarify questions and prepare materials
First, you need to clarify the material requirements and prepare corresponding supporting materials, including purchase invoices, supplier contact information, etc. Merchants should carefully read the performance account status on the Amazon platform to ensure they understand the detailed requirements for review. In addition, submitting product information is also an important step. Before listing products, sellers need to provide detailed product information, including product descriptions, pictures, prices, etc. This information will be used to review and verify the authenticity and compliance of the merchandise.
Step 2: Submit review materials
Merchants should ensure that they submit compliant invoices, buyer’s taxpayer identification numbers and other documents that meet Amazon’s basic requirements. Documentation requirements are dated within 180 days of the invoice date, and include the name or address of the manufacturer or distributor and a combined order of at least 10 pieces containing the requested goods. If there are questions or incomplete information in the initial review, Amazon may require the seller to provide additional materials or certifications to support the authenticity and compliance of the product.
Step 3: Write a complaint email and preventive action plan
Merchant will need to prepare an appeal email that includes an explanation of the root cause of the problem, specific steps to resolve the problem, and a plan of action to prevent the problem in the future. The action plan should be centered around the cause of the problem, solutions, and preventing future problems. In response to the surge in non-malicious sales, sellers can take the following steps: provide detailed order information and classification information, and explain the reasons for the increase in orders; ensure that there is sufficient inventory and stability to ensure continuous and stable delivery; explain the details of each order Authenticity and the buyer’s reasons for purchasing, display the store’s praise; ensure innocence, know and abide by the platform rules.
Step 4: Obtain brand registration authorization and wait for reply
Merchant can obtain brand authorization for the store through Amazon Brand Registration, establish a “protection wall”, and then wait for a reply from the Amazon platform.
3. How to improve the success rate of passing Amazon review?
Provide accurate and clear product information: Ensure that product descriptions, pictures, prices and other information are accurate, and clearly display the characteristics and attributes of the product. Comply with Amazon’s regulations and standards: Understand Amazon’s requirements and regulations for products and ensure that the products comply with relevant laws, regulations and safety requirements. Ensure product quality and safety: Make sure the products you sell meet Amazon’s quality standards and safety requirements and avoid selling low-quality or unsafe products. Provide necessary certification documents and licenses: For high-risk commodity categories, such as food, health products, etc., prepare and provide required certification documents and licenses in a timely manner to support product compliance. Respond to and cooperate with Amazon’s requests in a timely manner: During the review process, respond to Amazon’s requests in a timely manner and cooperate to provide the required information and materials to speed up the review process.
To sum up, when faced with a product triggering review, merchants need to carefully prepare the required materials and prepare clear and detailed appeal emails and preventive measures. This allows merchants to more confidently handle account review situations and effectively respond to Amazon review requests. At the same time, by complying with Amazon’s regulations and standards, providing accurate and clear product information, and cooperating with Amazon’s review requirements, novice sellers can increase the success rate of passing Amazon review, establish credibility and reputation, and thus better develop their Amazon seller business.