Amazon Spring Sale and Product Selection Strategy in Europe
In spring, Amazon’s North American and European sites are ushering in grand spring sales. This major promotion attracted the participation of many sellers. Some sellers successfully submitted flash sales and 7-day promotions, obtained the Spring Promotion logo, and even some products were recommended on Amazon’s homepage. This undoubtedly brought a lot of benefits to sellers. Wave flow conversion. However, this also means that more attention and effort need to be invested to ensure the success of the marketing campaign and the compliance of the account.
Spring Sale: Business Opportunities and Preparations
Amazon’s big sales are difficult, and not all sellers can easily participate. The big promotion event signs in Europe and North America show a wealth of business opportunities. Active preparation and reasonable planning will give sellers an advantage. Adopt a flexible promotion strategy and seize more product promotion and brand exposure during major sales. This is a rare opportunity for sellers.
How to choose products in Amazon Europe in spring
Amazon has 9 sites in Europe (UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland and Belgium). Due to energy shortages in Europe, many people are living in poverty. Therefore, Amazon has launched a spring promotion to stimulate the spending power of the European market and use discounts to stimulate consumers to buy more products.
Product selection suggestions
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In terms of product selection, in addition to popular categories in spring and summer, such as gardening, clothing, shoes, electronic products, personal care and health, sports and outdoor, festivals and other related products, promotions will also be launched to trigger some sensitive products promotions, sales growth.
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Seasonal products specifically include: household items, furniture, household tools; yard gardening, garden decoration, garden furniture, insect repellents, sprinklers; car/bicycle accessories, travel tools; spring and summer clothing, yoga pants, and men’s and women’s sports Shoes, shorts; holiday decorations such as Easter decorations, Easter children’s gifts, Mother’s Day gifts, flower decorations.
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High unit price promotions for sensitive products such as electronic equipment, home appliances, entertainment equipment, office desks and chairs, and home security equipment.
5 types of promotions in Amazon Europe
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Top Promotion: Price discount promotion that will run on the Amazon Deals page for 24 hours or until the entire event duration, or until inventory sells out; displayed at the top of the event page; on product pages Marked with “TOP DEAL”; can be used on a single product or multiple products in a category.
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Flash Sale: A limited-time promotion that runs for several hours on the Amazon promotion page. You can set the maximum number of discounts; each flash sale can only contain one product (but can contain products of different styles, sizes, and colors) ).
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7-Day Sale: A price discount promotion displayed on the Amazon promotions page. Promotional pages run for 7 consecutive days during the campaign, with impressions running for up to the entire campaign period; this form of promotion can be used to drive traffic to an entire product category and increase awareness of one or more brands.
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Coupons/vouchers: Displayed on product detail pages and Amazon coupon pages. Customers simply click on a coupon to add it to their cart, and the discount is automatically calculated at checkout; coupons are budget-bound, so they are an effective tool for managing your budget.
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Prime Exclusive Discount: A price discount that is widely applicable to all FBA products eligible for Prime shipping and is limited to Prime members.
Warehouse trends and product replenishment
After the big promotion, sellers who need to restock need to always pay attention to the trends in Amazon warehouses. Emergency notices have been issued and some popular warehouses have been temporarily closed, which may cause delays in the arrival of goods. Therefore, the inventory replenishment of products needs to be reasonably arranged to ensure a sustainable supply of products.
Strictly investigate illegal variants and accounts that violate the agreement
Amazon strictly investigates illegal variants and unfair practices. Specifically, some accounts were blocked mainly due to violation of variant violation terms, including adjusting ASIN content or variant combinations. These violations are designed to gain rankings and reviews, increasing product ratings and conversion rates. At the same time, some accounts were suspended for violating Amazon’s third agreement policy, which is “unfair behavior or abuse of Amazon features or services.” This series of events has sounded a wake-up call to sellers and reminded them of the importance of compliance operations.
Compliance and sound operations
Amazon’s Spring Sale poses new challenges to sellers and also creates higher compliance standards. Compliance operations are the guarantee for long-term stable operations, and sellers need to be compliant in all aspects. Whether participating in promotional activities or product promotion and management, compliance operations are the first step on the road to long-term success.
The Spring Sale is a business opportunity, but also a risk and compliance challenge. Sellers need to clearly understand the opportunities and challenges of the spring sale, avoid all possible violations, and maintain the healthy development of their own accounts. Only through careful preparation and compliance can sellers achieve more success in business opportunities.