The advantages of cross-border e-commerce registered American brands to sell on Amazon and analysis of Amazon’s follow-up sales mechanism

The importance of registering a US brand

Build brand reputation

Registering a US brand is an effective way to build brand reputation and visibility. On Amazon, a reputable brand tends to attract more customers and increase sales. By registering a US brand, sellers can stand out from the competition and become the first choice for consumers to trust.

Protect intellectual property

Registering a U.S. brand helps sellers protect their intellectual property, including trademarks, patents, and copyrights. In this way, other sellers or companies cannot use your brand name or logo without authorization, effectively safeguarding your business interests and brand image.

Improve product ranking

Amazon generally prefers to promote products from registered brands because they are considered more reliable and reputable. By registering an American brand, sellers can gain more exposure and promotion opportunities, thereby increasing product rankings and sales on the platform.

Get more sales opportunities

Registering a US brand can also bring more sales opportunities to sellers, such as participating in Amazon’s brand registration program and brand cooperation program. These programs increase product exposure, attract more customers, and in turn increase sales.

Improve customer trust

Well-known brands tend to gain higher trust and loyalty from customers. By registering a U.S. brand, sellers can convey quality and reputation information to customers, making customers more willing to purchase their products, thereby increasing brand loyalty and customer satisfaction.

Amazon follow-up selling mechanism

What is follow-up selling

Following sales means that after seller A creates a product page, other sellers find that the sales of this product are very good, so they also follow suit to sell this product. Follow-up sales require that the follow-up product of the seller must be exactly the same as the product of the seller being followed, including the brand, appearance, packaging, function, color, size, etc. of the product.

The benefits and risks of following sales

• Benefits: Follow-up sales can quickly capture traffic. The most direct effect is to increase order volume, increase store traffic and drive sales of other products in the store. You can directly use the product page created by the seller without having to create the page again. It is also very convenient to upload and remove the page, saving time and effort.

• Risk: Follow-up selling is a high-risk and high-yield behavior. The biggest risk is complaints from authorized sellers or brands and buyers, resulting in account restrictions or closures.

Conclusion

Registering a US brand can not only help cross-border e-commerce merchants establish a good brand reputation on Amazon, protect intellectual property rights, improve product rankings, bring more sales opportunities, but also enhance customer trust. At the same time, understanding Amazon’s follow-up selling mechanism can help sellers better plan their sales strategies and avoid unnecessary risks. By registering a brand and rationally using the follow-up mechanism, sellers can succeed on Amazon, a highly competitive platform.