Amazon seller operation strategy: a comprehensive guide from invoice management, product selection to product videos

For Amazon sellers, every aspect of operations requires careful planning and execution. This article will provide sellers with a comprehensive operating guide based on invoice management, product selection categories, and product video input.

The importance of invoice management and coping strategies

When operating on the Amazon platform, invoices are not only proof of transactions, but also key materials for handling various complaints and audits. Sellers should obtain invoice archives for hot-selling items at least every six months. Especially in the following situations, Amazon may require an invoice:

• When complained about quality issues or authenticity issues;
• Reported for selling refurbished products;
• The product has safety hazards;
• Encountered account level complaints;
• When conducting category review (usually a special VAT invoice is required);
• When there are abnormal fluctuations in sales;
• When applying to unfreeze funds;
• When there is a problem with FBA goods.

In view of this, it is recommended that sellers prepare special VAT invoices in advance. If the supplier cannot issue them, they need to prepare ordinary invoices plus purchase documents or find a third-party service to issue corresponding special invoices. The quantity and amount of the invoice do not have to be exactly the same as the actual purchase, but it is recommended that the single purchase quantity should not be too small, and the unit price can also be appropriately reduced.

Product selection strategy and market trend analysis

Product selection directly determines the store’s future sales performance and development potential. At present, the competition in the Amazon market is fierce, and it is difficult to achieve the desired results by simply distributing goods. Therefore, sellers need to carefully evaluate the long-term market prospects of popular products:

• Health products: Although demand surged during the epidemic, as the epidemic is effectively controlled, such products may face market saturation and platform supervision becomes stricter, so novice sellers should consider it carefully;

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• Fitness Equipment: Home quarantine has boosted the sales of home fitness equipment, but as gyms reopen in the future, the popularity of such products may decline;
• Kitchen supplies: During the epidemic, people cooked more at home, leading to an increase in sales of related kitchenware. However, in the long run, consumer demand for such products may weaken.

To sum up, although tracking hot spots can help attract customers’ attention in the short term, sellers also need to conduct in-depth analysis of the long-term development trends of the target market to avoid blindly following the trend.

The value and skills of investing in product videos

In today’s era dominated by social media, video has become an indispensable part of the e-commerce field. Research shows that up to 90% of users say that watching product videos helps them make purchasing decisions, and the conversion rate of web pages containing videos increases by 80%. Therefore, Amazon sellers should pay attention to product video production:

• Producing high-quality videos can enhance buyers’ awareness of the brand and highlight the features and advantages of the product;
• Videos can more intuitively display the actual usage scenarios of the product and are more convincing than simple text descriptions;
• Through comparative testing, videos can also effectively communicate the differences between products and competing products;
• For consumers, a vivid visual experience not only facilitates quick access to information, but also stimulates emotional resonance, thereby promoting the intention to place an order;
• In addition, detailed video introductions can also help reduce returns and exchanges due to misunderstandings.

In short, rational use of video resources can not only enhance user experience, but also significantly improve store performance. In the future, as technology advances and user habits change, the importance of video marketing will only become more prominent.