For new stores on the Lazada platform, it is inevitable to encounter many basic problems in the early stage of operation. Therefore, this article will introduce the basic operating concepts of stores on the Lazada platform.
1. Store traffic problem
In fact, whether it is a new store or an old store, the first thing to solve is the problem of store traffic. Traffic can be divided into natural traffic and paid traffic. Many sellers are prone to mistakes in obtaining natural traffic. This article mainly talks about natural traffic. The core factors affecting the natural traffic of new stores are as follows:
1. Select the category of uploaded products (market demand);
2. Product title keywords: Product title keywords, if the store’s natural traffic is relatively small, merchants must first check whether the title chooses the right core keyword exposure, optimize the title core keywords, and add more accurate, long-tail keywords.
3. Main search traffic: Main search traffic requires merchants to increase the main search traffic of products through store activities, customer service and Seller Picks tools.
4. Product quantity: For the number of products, we need to check whether the store’s products are more comprehensive. For the Lazada platform, try to open a new store for about 21 days to ensure that the number of store products reaches more than 150.
2. Store “face”-basic store decoration
The decoration of the store is indispensable in attracting traffic and helping traffic conversion, which is easily overlooked by most sellers. If the decoration of the store is in line with the characteristics of its own products or brands, it will always bring good clicks and collections, and naturally drive buyers to browse and consult in the store. You can also divide the store into popular recommendations, new products, and scene functions. In short, store decoration can not only show the characteristics and taste of your own brand, but also save buyers’ purchase decision-making costs.
3. Store drainage problems
1. First of all, you must do a good job of basic scoring of the store. High-quality scores can be automatically weighted by the system to obtain more traffic support. It is mentioned above that Seller Picks can get better traffic sources;
2. Since there is no through train and diamond exhibition, Lazada needs to participate in more activities to get more traffic, and flash sales are a way for Lazada to promote for a limited time;
3. It can be said that flash sales are an assessment of unit sold sales;
4. It should be noted that sellers mainly use flash sales to attract store traffic, so the purpose of participating in flash sales is not necessarily to really sell goods. On the contrary, you should make good use of the flash sale plan and do a good job of fine-tuning the store’s operations.
The above content is an introduction to the basic operating philosophy of Lazada platform stores. For store operations, even old stores that have been around for many years need to worry about store traffic and conversion rates. Then new Lazada sellers need to sort out their ideas, learn and improve operations in many aspects, and continuously optimize their stores.