How do Amazon sellers choose and maintain popular products to improve store performance

When operating a store on Amazon, choosing popular products is one of the keys to success. Hot items not only help stores attract customers, but also increase sales and profits. However, creating a hit product is not easy to achieve. It requires a series of market research, product selection, marketing strategy and subsequent maintenance. This article will combine how to choose popular products, the reasons for the decline in sales of popular products, and solution strategies to help sellers better operate their stores.

Key steps to choose popular products

Market research and changing trends

To make a good selection of popular products, you must first conduct market research to understand the most popular product types on the market and the needs of potential customers. Use Amazon’s sales rankings, keyword tools, and competitor analysis to identify potential blockbuster products. At the same time, it’s important to track industry trends and consumer preferences.

Product quality and diversity

After identifying potential hit products, it is crucial to ensure their quality and achieve differentiation. Provide competitive prices, fast logistics services and excellent customer support while making products more attractive by improving design, features or packaging.

Detailed marketing and customer feedback

Finally, implement a detailed marketing strategy and actively manage customer feedback. Use Amazon advertising tools to increase product visibility while building trust and encouraging positive reviews by responding promptly to customer questions and complaints.

Reasons and countermeasures for the decline in sales of popular products

Cause analysis

• Account Penalty: Check whether there are any violations that have caused the account to be penalized by the Amazon platform.
• End of life cycle: Analyze the product life cycle and consider updating or launching new products.
• Lack of optimization: Continue to optimize product details pages and pay attention to changes in keywords.
• Increase of negative feedback: Handle negative reviews, refunds and other issues.
• Insufficient inventory: Maintain enough FBA inventory to avoid out of stock.
• Intensified competition: Increase advertising efforts to increase exposure.

Solution

• Optimize listing: adjust prices, set up promotions, etc.
• Product updates and price reductions: Introduce new elements and reduce prices appropriately to increase conversion rates.
• Follow competitive product trends: Adjust strategies in a timely manner to stay competitive.
• Pricing Right: Set a competitive price.
• Timely delivery: Provide accurate tracking number.
• Encourage leaving reviews: Improve product reputation through after-sales service cards and other methods.

Features for creating hit products

• Small and lightweight: Consider cross-border logistics costs and choose small items that are easy to transport.
• Big profit margin: Choose products in the range of 50-150 US dollars, which can not only ensure sales but also obtain higher profits.
• Brand Principle: Choose small but high-quality products that are in the early stages of brand creation.

Successful strategies for creating popular products

• Develop a good operation plan: Combine CPC and high-quality resources on and off the site to create a popular model.
• Daily monitoring and adjustment: Pay attention to changes in rankings of popular links, market trends and other information, and adjust strategies in a timely manner.

In short, it is crucial for Amazon sellers to choose the right popular products and maintain their long-term popularity. By in-depth understanding of market trends, optimizing product quality and services, implementing effective marketing strategies, and continuously paying attention and adjusting operational directions, sellers can stand out in the fierce market competition.