Detailed explanation of Amazon branding strategy and goal setting

Initial branding strategy

In the early stages of branding, traditional operational skills such as keyword optimization, listing optimization, advertising optimization, etc. are almost useless for brand building. At this time, sellers should focus on two main goals: one is to drive the flow of new products through existing sales; the other is to increase the review rate and praise rate by reducing the return rate and negative review rate.

Choice of brand name

Choosing a good brand name is crucial to branding. It is recommended to use a word starting with the letter “A” as a brand name, because as the brand develops, brands starting with A will occupy a favorable position in search engine results.

Store qualifications and preparation matters

Not all stores require brand marketing. Before making a decision, sellers need to confirm whether the store meets the following conditions: daily sales of more than US$3,000 (or daily orders of more than 150 orders); mainly selling a certain type of product ; Ability to use A+ page advertising; Have multiple potential styles for the next quarter or cycle.

After completing the above inspection, the seller needs to perform the following steps:

• Design brand LOGO;
• Develop brand slogan;
• Choose hot-selling and good-quality products as media;
• Apply for discount codes for potential hits;
• Complete brochure design and content layout;
• Print promotional materials;
• Carry out FBA stocking and A+ page creation for potential models;
• Include brochures in product packaging.

Precautions for branding marketing

• Do not arbitrarily determine the correlation between media products and potential products;
• Avoid changing brand LOGO or slogan at will;
• Set unique discount code prices for easy tracking.

Successful case analysis: “J.Adams”

“J.Adams” is a successful branded store case. Its success lies in the comprehensive use of graphics, text and video promotion, especially the clever use of video content, which helps to increase product conversion rates. By analyzing the characteristics of its videos, it can be seen that “J.Adams” effectively promoted sales by uploading high-quality videos during the period of rapid growth of product lists.

Goal management and new year planning

For Amazon sellers, the New Year is a good time to reset your goals. First, review the performance of the past year and identify strengths and weaknesses; then set specific, measurable goals and break them down into executable tasks; finally, continuously monitor progress and flexibly adjust strategies according to market changes.

Strategy for choosing branded products

When choosing branded products, sellers should consider market demand, capture core consumer groups (such as female users), and prioritize well-known brand products to leverage their existing market awareness.

Through the above methods, sellers can not only effectively promote their branding strategies, but also stand out in the fierce market competition.