Amazon Seller Operation Guide: Detailed explanation of LQD, self-shipping, FBA and brand registration

How Amazon sellers operate LQD and what are the benefits of LQD

In order to further improve the shopping experience of platform users, in August 2020, Amazon released a new “Improving Product Information Quality” function, referred to as “LQD”. For sellers, “LQD” is equivalent to an intelligent assistant for listing information. It will identify ASIN products that lack important attributes and prompt sellers to supplement relevant information, reducing the risk of customer returns caused by information errors and listing removal risks caused by information violations.

How to operate LQD

We can find the “LQD” option in the “INVENTORY” column of “Seller Center”. Then click “LQD” to enter the operation page. On the main page of “LQD”, Amazon will list all product ASINs that lack necessary attributes, including product names, page views, sales, attribute suggestions, etc. Sellers need to supplement product ASIN information according to the prompts.

Benefits of LQD

1. Increase ASIN exposure
   Amazon has gradually become the preferred shopping search engine for users. In order for users to quickly find their favorite products, Amazon provides a large number of information filters on the search page. The attribute database in the information filter is constantly expanding, so if you want to be unique on the search page, sellers must not only ensure product information is complete, but also ensure product attributes are accurate, so that the Listing can be more easily discovered by users.

2. Improve user experience
   Have you noticed that Amazon has optimized the information layout on the Listing details page, and some information that highlights the key attributes of the product is displayed above the “product selling points”. This new product browsing experience allows consumers to obtain intuitive and accurate product information, thereby making purchasing decisions faster, which indirectly improves Listing’s conversion rate.

Detailed operating procedures for self-delivery by Amazon sellers

Amazon is one of the largest online retailers in the world, and many merchants open their own stores on Amazon. There are two forms of merchant shipping, Amazon logistics and seller self-shipping. The Amazon self-shipping process refers to the entire process in which the seller is responsible for delivering the goods to the buyer.

Self-delivery process

1. Product listing: Sellers list products in bulk through Amazon.
2. Receive orders: Sellers can receive orders from buyers through Amazon Seller Center or other integrated tools.
3. Order processing: The seller confirms the order details, including product quantity, shipping address, etc., and prepares logistics and packaging materials.
4. Prepare to ship: The seller takes the order goods out of inventory, inspects them and prepares them. This includes goods quality inspection, packaging and necessary shipping labels.
5. Choose a logistics method: The seller chooses a suitable logistics method for shipment. This can be international express, international dedicated line, international packaging or overseas warehouse delivery, depending on the characteristics of the product and the buyer’s region.
6. Generate waybill: The seller generates the corresponding waybill and logistics label according to the selected logistics method. These labels include the shipping address, shipping address, and shipping information.
7. Shipping and Tracking: The seller delivers the package to the logistics service provider and records the logistics order number. Sellers can track the shipping status and delivery progress of packages in real time through the logistics tracking system.
8. Update order status: The seller updates the order status in the Amazon Seller Center and provides the logistics order number and tracking link for buyers to view.
9. Complete after-sales service: If the buyer has any questions or returns, the seller needs to handle and resolve them in a timely manner to ensure customer satisfaction.

Complete operation process of Amazon FBA shipment

As a powerful logistics service, Amazon FBA (Fulfillment by Amazon) provides sellers with convenient shipping and warehousing solutions, helping sellers easily manage product inventory and provide an efficient delivery experience.

Operation process

1. Create Checklist: Ensure accurate information is entered. When creating a product listing, unlike shipping by yourself, sellers using Amazon FBA need to accurately fill in the weight and packaging dimensions of the product.
2. Convert to FBA shipping: Seamless transition. After creating the product list, the system will automatically convert it to FBA delivery mode in the background.
3. Product label: important identification mark. When shipping FBA, each product requires two types of labels: product label and outer box label.
4. Arrange logistics delivery to FBA warehouse: Choose a reasonable logistics method. When arranging FBA delivery, sellers need to pay attention to the FBA option settings. The default may be warehouse delivery.
5. Choose first-end logistics: Choose from multiple modes. There are three modes of first-end logistics: express delivery, air transportation and sea transportation.
6. Customs clearance process: Smooth entry into the destination country. After shipment, the package needs to go through the customs clearance process in the destination country.
7. Delivery to destination FBA warehouse: Choose the appropriate delivery method. After customs clearance, the package will be delivered to the destination FBA warehouse.

Super detailed brand registration process for each Amazon site

In order to protect the rights and interests of brand merchants and product quality, Amazon provides brand registration services.

Several matters that need to be checked before filing

1. Complete store information certification: Merchants need to ensure that all store information has been verified, including certification on other sites.
2. Consistency of trademark holder: Check whether the registered store entity and trademark holder are consistent.
3. Provide real product filing pictures: Provide real product filing pictures and avoid using tools such as Photoshop for processing.
4. Provide detailed requirements for invoices and purchase contracts: Prepare detailed requirements for invoices and purchase contracts.

Brand registration process and precautions

1. Log in to your Amazon account, enter the brand registration backend, and click “Register your brand” under “Management” – “Register Brand”.
2. Provide brand information, including brand name, registration or serial number, brand trademark owner, copy of trademark ownership certificate, product information, etc.
3. When uploading images of your products, make sure your brand logo appears on the image and is permanent.
4. Provide sales account information, select “Seller” and select the appropriate product category.
5. Provide production and distribution information and select appropriate options based on actual circumstances. Upload the business license and purchase invoice at the same time.
6. After submitting all necessary information, click Submit for review, and continue to pay attention to the email notification from brand-registry-support#amazon.com.

Relevant regulations and operating procedures for Amazon sellers to change prices

On the Amazon platform, sellers can adjust product prices based on market demand and product conditions to achieve better sales results.

Amazon Platform Price Policy Regulations

1. No fixed product prices: The Amazon platform does not require sellers to use fixed prices to sell products. Sellers can adjust prices at any time based on market demand and product conditions.
2. Do not defraud consumers: Sellers cannot deceive consumers when changing product prices, such as deliberately inflating or inflating prices to mislead consumers into purchasing.
3. Cannot violate antitrust laws: Sellers cannot take antitrust actions when changing product prices, such as coordinating prices, raising prices, etc.

Operation process for changing product prices

1. Log in to Amazon Seller Center and find the product whose price you want to adjust.
2. Find the “Price” option on the product page and click “Edit”.
3. In the pop-up editing page, enter the price to be adjusted and set other relevant parameters.
4. Confirm changes and save settings.

Best Practices for Price Adjustments

1. Market Analysis: Sellers need to conduct regular market analysis to understand industry trends and competitors’ prices in order to better adjust their pricing strategies.
2. Adjust according to the actual situation of the product: When adjusting the price of the product, the seller needs to take into account the actual situation of the product, such as quality, inventory, sales, etc., and adjust the price reasonably.
3. Adjust prices regularly: Sellers should regularly adjust product prices to adapt to market demand and industry changes, while also attracting more consumers.
4. Provide preferential activities: Sellers can attract consumers by providing preferential activities, such as discounts, full discounts, gifts, etc., which can improve the competitiveness and sales effect of products.
5. Don’t rely too much on price: Sellers should not rely too much on price when selling goods. They also need to pay attention to other factors, such as product quality, after-sales service, brand influence, etc. These factors can also affect consumers purchasing decision.

Amazon Fba first step detailed process

Many sellers who operate stores on Amazon choose FBA logistics. Amazon FBA is a one-stop logistics service for cross-border e-commerce, which can provide sellers with more convenient logistics services.

FBA first step detailed process

1. Sellers first need to enter Amazon FBA shipping, and then click “Edit” on the product page to enter inventory management.
2. Then the seller needs to select the packaging size of the product. The manufacturer generally provides the original product packaging size. The seller enters the product packaging size and clicks “Save”.
3. Label and inspect the goods. Next, enter the “Label Products” page. You cannot paste wrong labels on the SKU labels of the products.
4. Prepare product information Sellers need to check the shipped goods, select the appropriate transportation service, print out the shipping label, and proceed to the next step.
5. Finally, the seller needs to enter the logistics order number and hand the product to the transportation company, and it will be sent to the FBA warehouse.

The above integrated content covers the specific processes and precautions for Amazon sellers to operate LQD, self-shipping, FBA, brand registration, price adjustment, etc., helping sellers better understand and use the various functions of the Amazon platform.