Detailed explanation of Amazon’s official requirements: from title optimization to less than truckload (LTL) and full truckload (FTL)

Official title requirements for Amazon sellers

Among the SEO optimization elements of the entire Listing, the “title” always occupies the highest weight, and it is also the focus of sellers to optimize the Listing.

Official title requirements

• Title must not exceed 200 characters, including spaces;
• The title must not contain promotional phrases, such as free shipping, 100% quality guaranteed;
• The title must not contain characters used for decoration, such as ~ ! * $ ? _ ~ ｛｝#〈〉｜*; ^ ;
• The title must contain information that identifies the product, such as hiking boots or umbrellas;
• A combination of title elements, such as brand name + model + product type + size + quantity + material + color.

Example

• Kitchen appliances – Vacu Vin Wine Saver Gift Pack White (brand/model/type/color);
• Bath towel – Martex Atelier Hand Blue Moon (brand/style/material/model/color);
• Tableware set——Spiegelau Authentis Collection Burgundy Wine Glasses Set of 6 (brand/style/product model/quantity).

Length and DPM rules

Although the official upper limit for titles is 200 characters, the titles of some product categories are required to be 80 characters. Therefore, the title length is set at 150 to 180 characters. When there are variations in the Listing, the specific category will use the platform’s DPM/DCM rules to secondary limit the display of the title.

Computer and tablet accessories product name requirements

Product name

• Be descriptive enough that buyers can make a purchasing decision based on the product name alone.
• Product names should be 150 characters or less.
• Capitalize the first letter of each word (first letter capitalized), unless the product or supplier name is intentionally spelled in lowercase letters.

Product name style

• [Brand] + [Product Name] + ([Model] if applicable)

Language to avoid

• Use marketing language such as “fashionable,” “lightweight,” “authentic,” or “original.”
• The product name includes “new”, “refurbished”, “remanufactured” and other product conditions.
• The product name contains the term “Original Equipment Manufacturer OEM.”
• Mention color in the product title unless the color is unique to the product.
• Include warranty information in the product title.

Product name format for compatible products

• [Brand] + [Product Name] + ([Model] if applicable) + [“Applies to” + Basic Equipment or Basic Equipment Series]

Brand

• Use the manufacturer’s brand name in the product’s trade name. For general merchandise, use the term “generic” as the brand name.

Key points

• Add additional descriptions to the product in the following order:
  • Overview of the product
  • Main functions
  • Secondary functions
  • Materials and Structure
  • Warranty or accessories information

Product description

• Simple, truthful, and easy to understand.
• Focus on the unique attributes of your product.
• Don’t mention competitors.
• Provide the best application for your product.

Warranty information

• Provide accurate warranty information and comment in bullet points and/or product description. When listing an item in “New” condition, the original manufacturer’s warranty, if any, must be claimed.

The above content is strictly integrated and adjusted according to the given article information, without adding personal opinions, maintaining professionalism and readability.