Essentials for Amazon operations: Selected data artifacts to help you win thousands of miles

In the challenging road of Amazon’s operation, the ancient saying “If you want to do your job well, you must first sharpen your tools” is particularly important. In order to help sellers better grasp market dynamics and improve product competitiveness, this article will introduce several well-received data tools, which are: Seller Ratings (seller rankings), Amazon list, ReviewMeta (review detection), OALUR ( Gull Heron), smartscout and ZonGURU.

1. Seller Ratings

Seller Ratings is a website that collects a large amount of information about Amazon sellers in mainstream markets. It provides various data including brand, ranking and number of reviews. By entering a specific seller name into the search box, users can easily obtain detailed store information, which is very useful for understanding competitors.

2. Amazon list

The lists on Amazon (such as best-seller list, new product list, wish list) are important resources that sellers cannot ignore. These lists reflect the current trend of hot-selling products. Although there is a certain lag in product selection, they are still one of the effective means of judging category sales trends. Sellers can access lists on different sites by clicking on exclusive navigation links.

3. ReviewMeta (review detection)

ReviewMeta is an indispensable tool for sellers who rely on customer feedback to make decisions. It helps users check all reviews for a Listing and generate a rating report based on algorithm adjustments to identify which reviews may be false. In addition, ReviewMeta also provides detailed customer review analysis, allowing sellers to gain a deeper understanding of consumer opinions.

4. OALUR

As an emerging Amazon big data provider in China, OALUR has quickly gained the favor of users with its rich functions. It not only provides basic services such as big data product selection, keyword mining, and competitive product situation insights, but also has a unique dynamic tracking function that allows sellers to monitor changes in competing products in real time. In addition, OALUR’s keyword data analysis is equally detailed, covering multiple dimensions such as search volume, search ranking, and opportunity index.

5. smartscout

Although this tool developed by a local team in the United States is relatively niche, it provides comprehensive functions, including category selection, brand data, seller maps, associated traffic, etc. In particular, the “SellerMap” function allows users to filter out the information of local sellers in the United States based on factors such as sales volume and region, which helps to analyze the status of competitors more intuitively.

6. ZonGURU

Known as one of the most cost-effective Amazon tools, ZonGURU is built by a group of experienced Amazon sellers. It directly accesses Amazon’s underlying data to ensure the freshness and accuracy of information. ZonGURU supports data analysis on multiple sites and has powerful product selection, listing optimization, competitive product analysis, keyword monitoring and other functions. It is an ideal choice for sellers to improve operational efficiency.

To sum up, each of the above tools has its own characteristics and is suitable for different scenarios and needs. Sellers should choose an appropriate combination of tools based on their own business characteristics to achieve the best operational results. Whether you are new to the industry or an experienced veteran, you can benefit greatly from these data artifacts.