How to efficiently manage ASINs and SKUs on Amazon: from grouping to localization

On the Amazon platform, both the selection of advertising ASIN and the management of SKU are crucial. This article will introduce in detail the selection and testing of advertising grouping ASINs, the relationship between ASINs and SKUs, and the efficient management methods of SKUs.

Selection and testing of advertising ASINs

After determining the ad grouping, selecting the appropriate ad ASIN is the key. Normally, it is recommended to select 4 to 8 product ASINs. The advantage of this is that it can expand the dimension and differentiated display of a single search. The requirement for Amazon brand advertising is to select at least 3 product ASINs. For sellers with many ASIN variations, you can initially select 10 ASINs with higher ratings in the same category to advertise. After one month of CPC advertising operation, the performance of ASINs will be comprehensively analyzed, the top five ASINs with outstanding performance will be retained, and the other five ASINs will be replaced for a new round of CPC advertising testing.

The relationship between ASIN and SKU

The role of ASIN code

The ASIN code is automatically generated by the Amazon system and is equivalent to the unique identifier of the product. It appears on the product details page, usually in Product Details or Product Information. The ASIN code will not be easily changed after the product details page is created, unless the product details page is automatically merged with other sellers’ pages by Amazon.

The role of SKU

SKU is the basic unit of measurement for the entry and exit of commodity inventory, and can be programmed by the seller. For products with multiple variations such as colors, sizes, etc., each variation has its own independent SKU. Although Amazon does not have strict rules for writing SKUs, in order to facilitate management, it is recommended that sellers write SKUs according to their own management habits or product characteristics.

Efficient management method of SKU

Batch modify SKU through form

Amazon provides a variety of tools to help sellers modify SKUs in batches, such as Inventory Loader. If a small number of items need to be modified, sellers can make modifications directly through the product homepage in the seller’s backend. For complex SKU change requirements, recreating a new product page may be a better choice.

Notes

When modifying SKU, sellers need to pay attention to the consistency of the information to ensure that the modified SKU is consistent with the actual product information. In addition, product pages and inventory information must be updated in a timely manner to avoid frequent modifications to SKUs, which may affect sales data and search rankings.

Deletion and reuse of SKU

For SKUs that are no longer in use, it is recommended to mark them with a “Closed” status. This helps sellers better manage and track the status of their items. At the same time, the deleted SKU remains in the Amazon system and can be reactivated or reused if necessary.

To sum up, when Amazon sellers manage ASINs and SKUs, they need to flexibly use various tools and techniques based on actual conditions. Only in this way can the operational efficiency and effectiveness of the store be better improved.