Order cancellations by Meikeduo buyers will have a negative impact on the reputation and credibility of merchants. This may lead buyers to distrust the merchant’s store and reduce buyers’ purchase intentions to purchase the merchant’s goods and services. So, how can Meikeduo merchants increase product traffic?
How to increase the product traffic of Meikeduo merchants?
1. Choose the right site and category
Meikeduo now opens four sites in Brazil, Mexico, Colombia and Chile to Chinese merchants, each of which has its own consumer characteristics and needs. When choosing a site, sellers should analyze the market potential and degree of competition of each site and find market positioning based on the characteristics of the goods.
At the same time, pay attention to choosing the right category so that consumers can more easily find the brand that suits them. Generally speaking, categories such as digital, auto parts, smart home, and clothing are very popular in Meikeduo.
2. Improve the product details page
The product details page is the main factor that determines whether consumers buy products. Merchants should do their best to enrich the content, clear pictures, accurate information and fluent language. Specifically, it can be improved from the following aspects:
Title: It should contain keywords and highlight the selling points of the product.
Pictures: It should be clear, real, and beautiful, showing the details and functions of the product. It is best to have real pictures and videos.
Description: It is necessary to introduce the characteristics, specifications, uses, advantages, etc. of the product in detail, completely, and orderly to prevent ambiguity, duplication, and errors in information.
Features: It is necessary to fill in complete and correct product attributes, such as color, specifications, net weight, etc., to facilitate family and friends to screen and compare.
Comments: It is necessary to actively respond to consumers’ comments and questions to improve trust and satisfaction.
3. Use discounts and advertisements
Meikeduo platform provides various promotional tools. Merchants can reasonably use these tools to increase product traffic according to their own situation and goals. Specifically, it can be applied from the following aspects:
Discounts: You can set discounts of different types and strengths, such as full reduction, discounts, free shipping, etc., to attract consumers’ desire to buy.
Advertising: You can promote advertisements in different forms and locations, such as search results, product details pages, homepages, etc., to increase product exposure and clicks.
Promotions: You can participate in daily promotions organized by the platform, which take place at the best traffic location on the platform and display corresponding promotional products.
Overseas warehouses: You can use the overseas warehouse service (FBM) provided by the platform to improve logistics efficiency and customer experience, and display green on the page.
To increase product traffic, Meikeduo merchants need to choose appropriate sites and categories, enrich product details pages, and use discounts and advertising to help merchants achieve their goals. Learn more about the secrets to increase product traffic and help merchants succeed!