How do Amazon sellers optimize keywords to improve natural search weight and voice search experience

For Amazon sellers, optimizing keywords is a key step to improve natural search weight. This article will discuss how to choose keywords, optimize keywords, and adapt to the characteristics of voice search.

Strategies to quickly boost natural search weight

Check and sort out competing product keywords

In the early days of a new product’s launch, the natural search weight is usually low. In order to quickly increase their weight, sellers can learn from their competitors. For example, for a heart-shaped necklace, sellers can use third-party tools to check the keywords of related products (such as the most relevant heart-shaped necklace) in the BSR list and obtain the distribution of keyword rankings, natural rankings, and advertising rankings. This information helps determine appropriate long-tail words and embed them into the Listing’s title, five-point description, search term, etc.

Start an accurate long-tail keyword placement plan

New products need to pay special attention to long-tail keywords because they are more precise and help expand traffic entrances. By placing these terms manually with ads, you can quickly increase your exposure and gradually increase your organic search weight.

Characteristics and optimization of Amazon Alexa voice search

Brand shopping tendencies

Voice search is geared more toward known brands or specific products than for discovering new products. For example, instead of simply searching for “lunch bag,” a user might tell Alexa to order a certain brand of lunch bag.

Search featured recommendations

In voice searches, Alexa usually provides the only option – “Featured Recommendations”. Therefore, obtaining the “Amazon’s Choice” label is crucial for newly launched products, as it can help new products enter the voice search database and increase their chances of exposure.

How to search and select keywords

Use internal resources of Amazon platform

• Search box drop-down recommendations: When entering product keywords, pay attention to related search terms that appear in the drop-down menu.
• Competitor Listing: Research competitors’ titles and selling points to discover potential keywords.
• Peer Product Review: Pay attention to high-frequency words in user reviews.

External tool assistance

• Keyword Tools: Such as Merchant Words, Keyword Tool, etc. can help collect more keywords.
• Other platform references: eBay, AliExpress, Google Trends and other platforms can also be used as sources of keyword inspiration.

Keyword filling skills

• Be clear and concise: Avoid using subjective terms or generic words that have nothing to do with the product.
• Follow the rules: Don’t use other brand names unless authorized.
• Consider seasonality: Adjust your keyword strategy for specific holidays.

Summary

Through careful selection and optimization of keywords, Amazon sellers can not only effectively increase the weight of natural search, but also better adapt to the emerging voice search trend and win more traffic entrances for the brand. Whether it is a newly launched product or a mature brand, you should pay attention to the research and application of keywords in order to stand out in the fierce market competition.

Through the application of the above strategies, sellers can better seize the opportunities brought by peak sales periods such as Prime Day, and at the same time continue to improve their influence in market segments in daily operations.