How to effectively attract traffic to Amazon’s new products: strategies and suggestions

In the field of cross-border e-commerce, traffic is the key to success. Although the Amazon platform provides a certain amount of self-owned traffic, competition is still fierce. In order to increase sales of new products, sellers need to implement effective off-site traffic strategies to attract more consumers to shop. In addition, combining a variety of traffic diversion methods can significantly increase the exposure and purchase rate of new products.

1. Use the Deal site to attract traffic

Deal sites are increasingly favored by consumers, and users can enjoy irresistible discounts on this platform, which has led to an increasing number of users. Therefore, sellers can consider offering discounts when releasing new products on the Deal site to attract more consumers. It can not only increase the sales of new products, but also enhance the popularity of the store. Although discounts may lead to a decrease in profits, in the long run, they can attract more user attention and repurchase.

2. Social platform promotion

The development of modern social media provides a wealth of traffic channels. By publishing soft articles or product videos about new products on platforms such as Instagram, Facebook, and Pinterest, sellers can let more potential customers know about new products. For example, producing attractive short videos to show the effects of product use can greatly increase users’ click-through rates and conversion rates. Using these platforms for precision marketing can effectively drive traffic into your store.

3. The importance of email push

Using email marketing is also an effective way to attract traffic. Sellers can attract the attention of old customers by regularly sending Newsletters to push new products and promotional information. In addition, for users who have purchased products, regularly send customized emails and launch repurchase discounts, which can increase customer stickiness and promote secondary purchases. This method can accurately target the target user group and improve the traffic drainage effect.

4. Bundling strategy

Bundling sales can effectively increase the exposure of new products. Bundling new products with old products with high sales and good reviews, and providing appropriate discounts and promotions can attract consumers’ attention. For example, bundling new types of cosmetics with hot-selling models can achieve mutual introduction of traffic and improve overall sales performance.

5. Make full use of product A+ pages

Sellers can effectively attract customers by displaying various features of the product through the product’s A+ page, including pictures, videos and detailed descriptions. Especially when products are upgraded or replaced, consumers’ trust and desire to buy can be enhanced by showing the advantages of new products compared to old ones.

6. Create a new product column

Opening a dedicated new product column in the brand flagship store can attract inactive users who follow the brand. Such private domain traffic can reach target customers more accurately, thereby increasing the conversion rate and sales of new products.

7. Brand keyword advertising

Using the keywords of the brand flagship store for advertising can enhance the traffic drainage effect. Sellers can rely on their existing brand influence and individual customer groups to attract traffic through advertising to increase market attention for new products.

To sum up, Amazon sellers can effectively increase new product sales by implementing the above diversified traffic diversion strategies when new products are launched online. The comprehensive use of various methods can not only increase the user traffic of the store, but also help establish the long-term competitive advantage of the brand.