How to get the self-shipping Prime logo on the Amazon platform? Comprehensive Guide
For cross-border e-commerce sellers, obtaining the Amazon platform’s self-shipping “Prime” logo can significantly increase sales, because this logo represents the logistics efficiency of one-day delivery. Many sellers may not know much about Amazon’s Self-Fulfillment Program (SFP). This article will detail how to obtain this mark and related conditions.
The meaning of the self-shipping Prime logo
The self-shipping mark not only increases the seller’s exposure, but also directly reaches target customers who choose the Prime service, thereby increasing the sales conversion rate. Self-fulfilling Prime means that sellers need to personally handle the packaging, shipping, labeling and tracking of orders, all of which must display the authentic Prime logo on the product page.
Steps to obtain self-shipping Prime logo
Although Amazon’s self-fulfillment program has currently suspended the entry of new merchants, qualified sellers still have the opportunity to obtain the self-fulfillment Prime logo.
Conditional requirements
- Excellent Ratings and Share: Merchants applying for the logo need to have good customer ratings and sales share.
- Operational experience: Sellers must have at least three months of operating experience.
- Order volume requirements: At least 10 orders per month are required.
The operating model of the SFP program
The SFP program allows sellers to match logistics through their own warehouses, thus ensuring that customers who choose Prime products will receive the goods within two days. This allows sellers to enjoy high-quality shipping services while reducing the operational pressure on Amazon officials.
In short, although the current self-shipping program is no longer open to entry, sellers still have the opportunity to obtain the self-shipping Prime logo as long as they meet the relevant conditions. In this way, sellers can not only improve logistics efficiency, but also enhance market competitiveness.