Detailed explanation of Amazon Promotion: an effective method to increase sales and clear inventory

Promotion, that is, promotion, is one of the important tools provided by Amazon to sellers to increase sales rates. By setting up various promotion forms such as discounts and full discounts, sellers can not only attract more customers to pay attention to their products, but also effectively improve the overall sales performance of the store.

The meaning of Promotion

After the seller sets Promotion, no special identification will be displayed on the product search page. It is not until the customer clicks to enter the product details page that they will see whether the Listing has a promotion and its association. More importantly, when a seller sets two products in the store as promotion objects, this is actually indicating to the Amazon system that there is a natural correlation between the two products. Based on this, Amazon’s core algorithm can better identify and associate similar products, thereby building an independent and closely connected network between products on the platform, helping to reduce customer churn.

Promotion content

Amazon offers three main types of promotions for sellers: free shipping, purchase discounts, and buy one, get one free.

• Free Shipping: This option is only available for self-shipped products, and sellers can choose to offer free shipping for all or some of their items. Customers can enjoy free shipping based on the quantity or value of the goods purchased.

• Purchase Discount: This is a promotional method that gives a certain percentage discount based on the purchase quantity.

• Buy one, get one free: When customers meet certain conditions in their shopping cart (such as meeting a minimum purchase amount), they can receive one or more free items as a reward.

In addition, activities such as holiday promotions, bundled sales, or clearing excess inventory are often implemented by setting up Promotions. Proper use of these strategies can help significantly increase product conversion rates and sales.

Advantages of Promotion

The reason why Promotion is favored by many sellers is mainly because it has the following significant advantages:

• Clear inventory: Take advantage of promotions to quickly get rid of overstocked items and avoid incurring additional costs for long-term storage.

• Product linkage: By promoting different types of products in association, you can increase the exposure opportunities of each single product, thereby increasing the overall conversion rate, and also help maintain customer stickiness.

To sum up, Promotion is not only an effective way for Amazon sellers to increase sales, but also a key means to manage inventory and enhance brand influence. Therefore, it is recommended that all sellers and friends do market research in advance and select the most suitable products for promotion to ensure that they can both achieve profitability and increase sales.