Amazon product management strategy: from quality inspection to hot-selling categories

As one of the world’s largest e-commerce platforms, Amazon’s product management strategy has always attracted much attention. In order to ensure consumers’ shopping experience, Amazon not only conducts strict quality inspections on sellers’ products, but also recommends hot-selling categories based on market trends. This article will explore from two perspectives: why Amazon replaces products for sellers and what products sell well on Amazon.

1. Why does Amazon change products for sellers?

1. Protect the rights and interests of consumers

As an e-commerce platform, Amazon attaches great importance to the rights and interests of consumers, so it will conduct quality inspections on the products sold by sellers. If there are quality problems with the goods sold by the seller, they will be removed from the shelves or returned immediately to ensure consumers’ shopping experience.

2. Maintain the image of the platform

Amazon is an e-commerce platform that attaches great importance to user reputation. If the goods sold by sellers have quality problems, it will affect consumers’ evaluation of the platform, and thus affect the image of the entire platform. In order to maintain the image of the platform, Amazon will conduct quality inspections on sellers’ products to ensure consumers’ shopping experience.

3. Replace or remove illegal products

If there are quality problems with the products sold by the seller, such as the product does not match the description, has quality problems or has safety hazards, etc., Amazon will require the seller to replace or remove the product from the shelves. If the seller is unable to replace or remove the product from the shelves, Amazon will penalize the seller. Similarly, if the products sold by the seller violate the platform regulations, such as intellectual property issues, violations of laws and regulations, etc., Amazon will also require the seller to replace or remove the product and punish the seller.

2. What products are best sold on Amazon?

1. Toys and Games

Every few months, animation dream factories such as Disney release new movies based on children of different age groups. Children especially love some of the characters. Of course, it’s easy for women to make money. After the movie came out, various movie peripherals also became popular, such as toys, games, and small objects. So Amazon is a big platform, and toys and games can make a lot of money in a year. In addition to movie-themed toys and games, there are also educational and general categories. In order to guide consumers’ purchasing behavior, Amazon publishes an annual seasonal toy list every year, counting the top 100 toys and games throughout the year.

2. Electronic products

Today’s social environment is filled with technological products. The Internet of Things is growing every day, with new electronic products being released for all ages. There are millions of products in the electronics category. To help customers make purchasing decisions, Amazon shares the Best of Prime report every year, including the products Prime members buy the most each year. So the corresponding trademark categories are also very popular.

3. Camera/Photo

This category is a subcategory of the Electronics category. Products in this category include a combination of cameras, camera accessories, and video equipment: Popular products in this category include wireless home security cameras, Fuji disposable film, and baby monitors.

4. Video games

Video gaming products have grown into one of Amazon’s most profitable categories, with a market value of $100 billion. In order to keep up with the growth of this category, Amazon is developing the Amazon Game Studios project and recruiting project developers. This project was developed to allow gamers to broadcast live on Twitch. Amazon’s focus on video games creates an opportunity for sellers to strike gold in the marketplace.

To sum up, Amazon not only protects the rights and interests of consumers, but also maintains the image of the platform by strictly managing sellers’ products and recommending hot-selling categories, while also providing more business opportunities for sellers.