In order to protect the intellectual property rights of sellers and brand owners and provide customers with a better shopping experience, Lazada adheres to a zero-tolerance attitude to punish infringements. This article will provide a detailed introduction to Lazada’s infringement policy.
On the Lazada platform, there are three manifestations of intellectual property infringement:
1. Counterfeit products are often seen and heard. These products that are imitated or copied without authorization from genuine products, and have the intention of deceiving, confusing, and violating the law are called “counterfeit products.”
2. Infringement of trademark rights; even if there is no counterfeiting in appearance, if a registered trademark is used without authorization, or a similar registered trademark is used on the same or similar products and services, it is also considered an infringement of the brand’s trademark rights.
In fact, if you think about it, you will know that if you can buy big-name luxury goods at a bargain price, then 80% of this situation has traps.
3. Copyright infringement; unauthorized use of copyrighted materials is also a common infringement.
Lazada platform’s attitude towards infringement: zero tolerance.
Lazada is an e-commerce platform with a positive outlook on life. Once it is discovered that the products uploaded or sold by sellers are counterfeit products, or the uploaded content (such as product images) is not authorized by the intellectual property owner, Lazada will define it as an infringement.
When a product is identified as a confirmed or suspected infringement/counterfeit product: Lazada will take the following three penalties based on the actual situation:
First violation:
1. The seller will be immediately offline until the next step is completed.
2. The seller needs to watch the video sent in the reminder email and complete the exam.
3. The seller needs to check the products in his store and delete all counterfeit and infringing products.
Second violation:
1. The seller will be immediately offline until the next step is completed.
2. The seller needs to check the products in his store and delete all counterfeit and infringing products.
3. The seller’s store will be audited for counterfeit and infringement.
Three violations or most products are detected to be infringing:
1. The contract will be terminated and the store will be closed immediately.
2. According to the contract, the seller will be fined 500 US dollars. This fine will be deducted from Lazada’s payment.
After receiving the punishment, the infringing seller also needs to sign a statement indicating that he has been informed of Lazada’s relevant infringement policy, and will conduct self-inspection within a certain number of working days and remove all infringing and counterfeit goods.
The above content is about Lazada’s relevant policies on infringement, and it is necessary for every Lazada merchant to have a comprehensive understanding of this. Infringement is not only a disrespect for the intellectual property rights of others, but if discovered, it will also seriously affect the store business.