Analysis of new Amazon features: comprehensive optimization from delivery experience to price comparison

Amazon is always working to improve the user experience on its platform, both for buyers and sellers. Recently, Amazon has launched a series of new features aimed at further improving delivery efficiency and buyer shopping experience, while also providing new opportunities and challenges for sellers.

Delivery experience optimization

In order to improve the seller’s self-delivery experience and the buyer’s shopping experience, Amazon has updated the shipping process notification and put forward new requirements for sellers. In response to these changes, sellers may encounter several specific problems:

How to enter the carrier name?

Sellers can select the carrier name from the drop-down list on the Manage Order page. If the desired carrier is not in the list, you can select a similar option and enter the specific carrier name manually. In addition, if a third-party integration service is used, you will need to work with the integrator to ensure that the correct carrier information is passed to Amazon in a timely manner.

Wrong tracking code?

When confirming shipment, if you enter an invalid tracking number, you will receive a warning. Shipping confirmation can only be completed after a valid tracking number is provided.

Is the provision of a delivery service level necessary?

Although sellers are not required to provide specific delivery service levels or methods when confirming shipment, Amazon strongly recommends that sellers provide this information to provide more accurate tracking services to buyers. Doing so will not only help reduce the number of buyer inquiries and order-related issues caused by missing information, but will also help improve the seller’s feedback score.

Standardized clothing sizes

In response to the common size inconsistency problem when purchasing clothing online, Amazon is promoting the standardization of clothing sizes. By adopting unified and accurate data standards, Amazon hopes to improve the overall shopping experience for consumers.

Price comparison function

Amazon also launched a new feature – a price comparison tool, designed to help sellers improve their chances of winning the BuyBox. This feature allows sellers to compare their own product prices (including shipping) with those of external retailers and encourages setting lower or equal competitive prices. Here are three descriptions of pricing status:

Featured offer (BuyBox)

This is the location at the top of the product detail page where customers can purchase directly from or add to cart. To achieve this position, sellers must meet a series of performance-based criteria, which include competitive product pricing.

Competitive pricing

Refers to the lowest price offered by major retailers other than Amazon, excluding prices from other sellers on the platform.

Lowest price

This is based on preferences set by sellers themselves when managing their inventory, allowing comparisons to be made using factors such as listing status and shipping method.

Although this new feature is believed to help increase the chances of getting BuyBox, some sellers are worried that it may lead to a price war and thus affect profit margins. Therefore, before deciding whether to enable this feature, sellers should first ensure that they understand the cost structure of their products to avoid losses caused by the system automatically matching low prices.

To sum up, as Amazon continues to launch new features to optimize user experience, sellers also need to adjust their strategies in a timely manner to adapt to these changes. By taking full advantage of these tools, sellers can not only maintain an advantage in a highly competitive market environment, but also further strengthen their connections with customers.