Amazon A+ page creation: a detailed guide to improving product description quality

As an advanced version of the product description, the A+ page not only increases the amount of information, but also enhances the consumer’s reading experience, which helps extend the user’s stay time on the page, thereby increasing the conversion rate and reducing returns and negative reviews. However, during the creation process, one of the challenges that many novice sellers encounter is that their A+ pages are often rejected for containing content that Amazon restricts publishing.

Prerequisites for creating A+ pages

To use Amazon’s A+ page feature, sellers need to meet the following conditions:

• Register the “TM mark” or “R mark” trademark in the country where the site is located, and complete the trademark registration on the Amazon platform. For novice sellers with limited funds, you can pay about 800 yuan to the Amazon service provider and use its high-authority VC account to obtain the listing editing rights to complete the setting of the A+ page.
• If you have not applied for a trademark due to price or time factors, you can consider borrowing the trademark use rights of a seller who already has a trademark, provided that you must have a local brand that has been successfully registered on Amazon.

Steps to create an A+ page

• Choose a template suitable for the product and prepare picture materials according to the template requirements.
• After completing the template filling, enter the ASIN code of the target product and click the “Apply Content” button.

It is worth noting that the A+ page needs to be manually reviewed by Amazon, and the results will usually be available within 7 working days; if you are neither approved nor received a rejection notice within this period, it is recommended to contact customer service to inquire about the specific situation. .

Key points to avoid rejection

In order to ensure that the A+ page passes the review smoothly, it is important to avoid the following behaviors:

1. No guarantee or guarantee information: No mention of any return or exchange policy other than the product itself, which is the warranty card.
2. Avoid violating any Amazon policies: including but not limited to Restricted Products Policy, Category Requirements, or Program Policies.
3. Don’t list company information: Similar statements such as “Buy genuine products from us” or “Items sold only by authorized resellers” are prohibited.
4. Does not contain shipping information or personal contact information: Content such as “free shipping”, “phone number”, “email address”, etc. are prohibited.
5. Limit quotation usage: Up to four quotations from well-known publications or public figures are allowed and must include the source.
6. No mention of competitors: Whether directly or indirectly comparing your own products to competing products.
7. Comparison pictures are limited to products of the same brand or category: For example, comparison of LED light bulbs of different models is acceptable.
8. No promotional language: Words such as “buy now,” “add to cart,” etc. should not appear in the description.
9. Avoid using time-sensitive words: such as “new product”, “latest”, etc.
10. Fair use of trademark and copyright symbols: Use only if they are part of the product packaging.
11. No links: Links to any other website inside or outside Amazon.
12. Adult Product Policy: Product descriptions that violate these regulations are prohibited.
13. No customer service information: Mentioning any non-Amazon contact information is prohibited.
14. Cannot imitate official Amazon styles: such as logos, titles, etc., but may mention Amazon-powered programs or branded products.

By following the above guidelines, sellers can avoid common mistakes when creating A+ pages, thereby increasing the probability of passing review.