Detailed explanation of Amazon backend tab: Helping sellers improve efficiency and profitability

Pricing and order management: precise control to enhance competitiveness

Pricing tab

• Determine price: The system will prompt products with weak competitiveness due to price issues, and recommend that sellers adjust their prices to obtain a shopping cart.
• Manage Pricing: Used to set product prices.
• Automatic pricing: Provides automatic pricing function for sellers’ products. Sellers can set rules in advance, and the system automatically adjusts prices according to the rules.
• Commission Discount: Sellers may receive a sales commission discount if they sell at or below the price limit displayed by the system.
• Negotiated Pricing: Only available to sellers registered in the Amazon Business Marketplace.

Orders tab

• Manage Orders: Displays the number of orders for each sales channel and provides advanced search capabilities.
• Create MCF order: A multi-channel fulfillment service that helps sellers use Amazon Fulfillment when selling on non-Amazon platforms.
• Order Report: Provides order data reports within 90 days.
• Upload order-related documents: Professional self-shipping sellers can modify order information in batches.
• Manage Returns: Provide information and records related to returns.
• Manage SAFE-T claims: Sellers can apply here for claims for goods that have been signed for but the buyer says they did not receive the goods or received damaged goods.

Advertising and Promotion: Diverse Marketing Strategies

Advertising tab

• Campaign Management: Create different types of ads.
• Measure non-Amazon advertising: Track off-site advertising performance.
• A+ page: Exclusive for brand registration sellers.
• Early Reviewer Program: Now closed for new applications.
• Vine: Exclusive for brand registered sellers.
• Flash Sale: An effective way to improve product ranking and sales.
• Coupon: Increase click rate and conversion rate, each order requires a service fee of US$0.6.
• Prime Exclusive Discounts: Exclusive offers for Prime members.
• Manage promotions: Set discounts and view store-wide promotions.

Brand Building and Growth: Strengthening Brand Image

Brand flagship store tab

• Brand Flagship Store: Sellers who have completed brand registration can register for Amazon Brand Flagship Store, design the store style and increase traffic and sales.

Growth tab

• Shipping Plan: Includes registration and exit settings for ordering, Amazon Small and Light Program, and Global Logistics Program.
• View Plan: Official training videos available.
• Customized plan: Supports customized products on demand.

Data reporting and performance monitoring: data-driven decision-making

Data Report Tab

• Payments: View the balance of your account.
• Amazon Sales Coaching: Provides official sales coaching reports.
• Business Reports: View sales data by date or product.
• Inventory and Sales Reports: Organize inventory in detail.
• Return Report: Provides return details.
• Tax Document Library: Provides tax-related information.

Performance tab

• Account status: View customer service performance, product policy compliance, delivery performance, etc.
• Feedback: View store feedback content and scores.
• Amazon Marketplace Transaction Assurance Claims (AZ Claims): Handle buyer complaints.
• Credit Chargeback Claims: Handle buyer chargeback requests.
• Performance Notification: View performance notifications sent by Amazon within 365 days.
• Voice of the Buyer: Monitor customer satisfaction.
• Seller University: A learning platform to learn about the latest policies and operational techniques.

Catalog and Inventory Management: Optimizing the Supply Chain

Directory tab

• Add product: Upload new products.
• Complete your draft: Store unfinished product information.
• View sales application: View the progress of the application to restrict sales of products.

Inventory tab

• Manage inventory: Search, view, and update inventory product information.
• Manage Amazon inventory: Only includes FBA inventory.
• Improve product information quality: View suggestions for improving product information quality.
• Inventory Planning: Provides a variety of inventory management information and functions.
• Amazon Logistics Remote Distribution: Realize shared inventory among the United States, Canada and Mexico.
• Inventory Report: Download an inventory report for items on sale.
• Global Selling: Link different Amazon sites.
• Manage Amazon shipments: Track the status of shipments sent to FBA warehouses.
• Upload images: Upload A+ pages.
• Upload and manage videos: Upload product videos.
• Manage product documentation: Upload product documentation for added transparency.

The above functions help sellers better manage their stores, improve user experience, and thereby increase sales.