Comprehensive guide to common certifications and audits on the Amazon platform

1. Brand review

Registering a brand on Amazon and applying for brand registration are essential steps. After brand registration, you can upload A+ pages, obtain UPC exemptions, improve brand credibility, and take advantage of brand analysis tools, etc. In addition, Amazon provides certain support to sellers who register their brands. Currently, both TM and R labels can be registered for brand registration. The review cycle is generally 48 hours.

2. Dangerous goods audit

The Dangerous Goods team reviews each ASIN that is converted to Amazon fulfillment if the product is deemed potentially dangerous. These audits help ensure that shipments comply with regulatory requirements and safety standards for buyers and Amazon associates. Amazon primarily uses catalog information to identify potentially dangerous goods. When you create a product or convert it to an FBA product, you must provide complete and accurate information, including a detailed product description, bullet points, and photos, images, or a combination of both.

3. Classification review

In order to ensure a high-quality product experience, Amazon not only closely monitors existing sellers, but also strictly reviews products uploaded by new sellers to prevent product safety, product quality, brand, or import and export that the market is worried about. Restrictions and other issues. For some categories, they must be officially reviewed by Amazon before they can have sales permission. This is the category review.

4. Category safety audit

Amazon has always strictly reviewed the qualifications of sellers and the quality of goods, especially issues related to consumer safety. For some product categories involving specific risks, Amazon only allows high-quality sellers (sellers who have passed the category safety review) to sell.

5. FDA certification

FDA, the U.S. Food and Drug Administration, is responsible for ensuring the safety of food, cosmetics, drugs, biologics, medical equipment, and radioactive products produced or imported into the United States. If a seller plans to sell food, medicine, cosmetics, or medical supplies, he or she must first find out whether the supplier has FDA certification.

6. CE certification

The “CE” mark is a safety certification mark. In the EU market, the “CE” mark is a compulsory certification mark. Whether it is products produced by enterprises within the EU or products produced in other countries, if they want to circulate freely in the EU market, they must be affixed with the “CE” mark to indicate The product complies with the basic requirements of the EU’s “New Methods for Technical Coordination and Standardization” directive. This is a mandatory requirement imposed by EU law on products. Products with the “CE” mark can be sold in EU member states without complying with the requirements of each member state. Categories that require this certification include but are not limited to: communication equipment, electrical products, personal protective equipment, toys, etc. In European imports, inspections of children’s products are also becoming more and more stringent.

7. CPC certification

Children’s Product Certificate (CPC) issuance agency is responsible for testing the safety of children’s products. All children’s toys and children’s products sold on Amazon’s US site must provide a children’s product certificate. CPC certification is applicable to all products whose main target is children under 12 years old, such as toys, cradle, children’s clothing, etc. Manufacturers are responsible for local production in the United States, and importers are responsible for production in other countries. To sell products produced in Chinese factories to the United States, you need to provide Amazon with a CPC certificate.

8. FCC certification

The Federal Communications Commission (FCC) is responsible for ensuring the safety of radio and wire communications products related to life and property. This certification is mainly aimed at computers, computer accessories, fax machines, electronic devices, radio receiving and transmitting equipment, radio-controlled toys, telephones and other products that may harm personal safety.

9. UL certification

Underwriter Laboratories Inc. (UL) is the most authoritative in the United States and the largest private institution engaged in safety testing and identification in the world. It specializes in determining the safety of various materials, devices, products, equipment, Whether and the degree of harm to life and property caused by construction, etc. This certification mainly tests the safety of chargers, mobile power supplies, mobile phone batteries, lamps, household appliances, power tools, etc.

10. DOT certification

The US Department of Transportation (DOT) is responsible for testing the safety of various vehicles and parts entering the United States. According to DOT requirements, transportation vehicles (cars, trucks, trailers, buses, motorcycles, etc.) and their parts (brake hoses, brake fluids, lamps, tires, seat belts, seats, helmets, warning triangles, etc.) exported to the United States license plate, etc.) must undergo registration review with the U.S. Department of Transportation before entering its market.

11. PSE certification

PSE certification is a mandatory safety certification for electrical supplies in Japan and a mandatory market access system for electrical supplies in Japan. According to different products, PSE certification is divided into “specific electrical supplies” and “non-specific electrical supplies”. The former has a diamond-shaped PSE logo on its nameplate, and the latter has a circular PSE logo on its nameplate. Japan’s DENTORL Law (Electrical Equipment and Materials Control Law) stipulates that 498 products must pass safety certification before entering the Japanese market. Among them, 165 types of Class A products should obtain the diamond-shaped PSE mark, and 333 types of Class B products should obtain the round PSE mark.