Domestic e-commerce transformation to Amazon: detailed explanation of logistics and product selection strategies
As competition among domestic e-commerce platforms becomes increasingly fierce, many sellers are beginning to seek new market opportunities, and Amazon, as a world-renowned e-commerce platform, has become their first choice. However, switching from a domestic platform to Amazon is not easy and requires sellers to make in-depth considerations on product selection, logistics and other aspects.
Product selection strategies for transitioning sellers
Sellers who transition to Amazon usually already have specific product categories or areas of strength in the domestic market. When entering the Amazon market, sellers can continue to focus on categories they are familiar with and consider moving some products directly to the Amazon platform. However, it should be noted that any product planned to be sold on Amazon must ensure that it does not infringe the intellectual property rights of others, including but not limited to invention patents and design patents. If the product is independently developed by the seller, it is recommended to register the trademark in the country where the site it operates is located to protect its own rights and interests.
Logistics method selection
Amazon’s self-built logistics
In response to various problems encountered by domestic sellers when shipping overseas, such as slow speed, high cost and low customer satisfaction, Amazon has taken a series of measures to improve service quality. This includes establishing logistics centers in major cities in China to provide sellers with integrated warehousing and distribution solutions. In this way, sellers only need to place an order online, and all subsequent logistics operations will be completed by Amazon.
Third-party logistics cooperation
In addition to utilizing the logistics resources provided by Amazon, sellers can also choose to cooperate with third-party logistics companies to meet cross-border transportation needs. In recent years, with the rapid development of the cross-border e-commerce industry, many third-party logistics service providers have emerged on the market. Although there may be a certain gap between them and Amazon in terms of timeliness and service quality, it is still a good choice for those areas that are not covered by Amazon. However, when selecting partners, sellers should carefully evaluate the strength of each company and prefer those companies with good reputation and rich experience.
Things that transition sellers need to pay attention to
Although Amazon and domestic e-commerce platforms belong to the same e-commerce category, there are significant differences between them in actual operations. Amazon emphasizes product quality and brand image rather than relying solely on store influence. Therefore, sellers who plan to enter Amazon must be familiar with and abide by the various rules and regulations of the platform, especially in the use of FBA (Fulfillment by Amazon), and need to accurately calculate relevant expenses to ensure profit margins.
In addition, some products may be subject to export restrictions or be listed as prohibited/restricted items by Amazon. Sellers must check the relevant regulations when selecting products and go through the necessary procedures as required. It is worth noting that compared to the more relaxed domestic regulatory environment, Amazon implements stricter management standards, and any violation may result in the permanent closure of the account.
The above information is the integration of the main contents of the two articles. I hope it will be helpful to domestic e-commerce companies who are considering or have decided to transform to Amazon.