What Amazon sellers must know: A comprehensive guide from Review marketing to FBA
On the Amazon platform, the content of product display affects buyers’ purchasing decisions. The main display elements include title, picture, video, five-point description, graphic/text introduction, question and answer (Q&A) and buyer review (Review). Especially in the Review section, buyers usually pay special attention to the ratings and content of these feedbacks.
Review effective strategies for marketing
Review’s direct review strategies are mainly divided into several categories: including evaluating new or rising models, reviewing reviews, and pinning good Reviews to the top. In addition, when conducting review marketing, sellers can take advantage of the relevance of the product and gain traffic by giving favorable reviews to popular products or similar products from big brands. What needs to be noted with these strategies is that sellers cannot easily give positive reviews to super large sellers because their links usually already have a large number of likes.
Associated marketing case
For example, in a review for big-name shoes, the seller can mention the skirt that matches the shoes and detail the advantages of matching the two, so as to use the traffic to attract traffic. This approach not only increases exposure, but also generates interest among potential consumers in other products.
The importance of evaluation optimization
The optimization of evaluation includes Rating, Review and Feedback. When sellers obtain reviews, early good reviews can significantly increase product traffic and conversion rates. Amazon has very strict management of manipulating reviews, and violations may result in link disabling or store closure. Therefore, using Amazon’s Early Reviewer Program or Vine Voice Program to obtain trustworthy reviews is a compliant option.
In order to optimize the Q&A section, sellers should answer buyers’ actual questions in a timely manner, demonstrate professionalism, and at the same time enhance the trust of subsequent buyers. In terms of feedback, sellers should follow up regularly and make improvements in response to negative reviews to maintain the reputation of the store.
FBA (Fulfilled By Amazon) Overview
Fulfilled By Amazon (FBA) is a logistics service provided by Amazon to third-party sellers. Through FBA, sellers send goods to Amazon warehouses, and Amazon is responsible for storage, sorting, delivery and return services. FBA services cover 17 regions including North America, Europe, and Japan.
How to choose products suitable for FBA
When sellers choose which products to use FBA, they can consider indicators such as sales volume, page views, and golden shopping cart percentage to select potential products for shipment. In addition, some products are prohibited from entering FBA warehouses, such as alcoholic beverages, car tires, etc. Sellers need to confirm the compliance of the goods they sell in advance.
Specific requirements for FBA in Japan
For sellers who want to use FBA, the Japanese site also has a series of specific requirements. Prohibited goods include alcoholic beverages, Kongming lanterns, etc. Packaging requirements are also very strict. Each item must have a scannable barcode and follow Amazon’s packaging standards. Ensure compliance and the goods can be sent to the Japanese FBA warehouse smoothly.
Through reasonable review marketing, evaluation optimization and FBA application, sellers can effectively improve their overall performance on the Amazon platform.