A detailed explanation of Amazon promotional tools: a guide to using coupons and discount codes

On the Amazon platform, sellers can use a variety of promotional tools to attract customers, among which coupons and promo codes are the most common promotional tools. This article will systematically explain the features and operation steps of these two promotional tools for you.

1. Use of Amazon coupons

Coupons are promotional tools displayed on the product page, and buyers can check them directly during checkout. Since November 2017, Amazon has allowed third-party sellers to use this feature. The specific steps to set up coupons are as follows:

1. Enter Seller Center: Select “Coupons” in the “Ads” menu.
2. Enter ASIN: Add the ASIN of the product you want to set a coupon for. Note that you need to select the product based on traffic and click-through rate.
3. Set discount: The discount must be between 5% and 80%. It is recommended to use a 10% or $2 discount for items between $15 and $25.
4. Set a budget: Set a budget based on the formula “Discount amount x number of redemptions + redemption fee x number of redemptions”.
5. Fill in the title and promotion date: The title should be concise, and the promotion time is usually set to 2-4 weeks.
6. Modification and Monitoring: After the setting is completed, modifications need to be made 2 days before the start. After the promotion takes effect, the validity period and budget can be adjusted, but other content cannot be modified.

Through reasonable coupon settings, sellers can effectively increase sales and conversion rates, especially during large-scale promotional holidays such as Black Friday and Cyber ​​Monday, the appeal of coupons is particularly obvious.

2. Setting up Amazon discount codes

The setting of discount codes is relatively complicated. Sellers can customize promotion conditions and discount product types. The setup process is divided into the following steps:

1. Select promotion conditions: You must select products to participate in the promotion. Sellers can create a new list or use an existing product list.
2. Set promotion time: It is recommended to set the start and end time according to customers’ purchasing habits to avoid missing sales opportunities.
3. Fill in the promotion code: You can customize the code or use Amazon’s default code to facilitate later data analysis.
4. Choose a discount code type: including priority type, unlimited type and exclusive type. It is recommended that novices choose exclusive type to avoid the confusion of overlapping use.

Discount codes can be used in various marketing activities, such as brand book marketing, off-site Deals promotion and customer service after-sales. Using discount codes can quickly increase product exposure and sales, especially in the early stages of new product promotion. In addition, discount codes can also be used as a compensation tool for after-sales services, helping to reduce negative review rates and increase repurchase rates.

3. Summary

The use of coupons and discount codes on the Amazon platform can effectively increase product traffic and conversion rates. Sellers should flexibly use these two promotional tools based on their own product characteristics and market needs. Although promotions can bring short-term performance improvements, sellers still need to pay attention to overall product quality and customer service in daily operations to ensure sustainable business growth.