In-depth market research on Amazon Europe: product selection strategies and methods

With the development of globalization and the Internet, cross-border e-commerce has become a trend. As one of the most popular cross-border e-commerce platforms in Europe, Amazon Europe has huge market potential. In order to help sellers better select products on Amazon Europe and increase market share, this article will combine market research and provide product selection suggestions from five aspects: wireless electronics, home products, clothing products, beauty products, and mobile phone accessories. .

1. Wireless electronic products

European consumers love outdoor sports and healthy lifestyles, so wireless electronic products such as power banks, driving recorders, sports headphones, Bluetooth speakers and charging cables are popular. These products are small, high value, high margin and easy to find.

2. Home products

European and American countries prefer innovative and smart products that can reduce physical labor, such as sweeping robots, memory mattresses, LED energy-saving light bulbs, L-shaped gaming computer desks, essential oil diffusers and kitchen electronic scales. In particular, sweeping robots realize automatic cleaning through artificial intelligence technology; memory mattresses and aromatherapy machines are popular because European consumers have higher requirements for quality of life and mood.

3. Clothing products

In recent years, Chinese clothing has gradually won the favor of consumers in the European market with its relatively low prices and good quality. Although some production has been transferred to other countries, textile orders have recovered during the epidemic, showing that Chinese-designed clothing (such as skirts, belts, handbags, and baby products) are still popular with European consumers.

4. Beauty products

Domestic beauty cosmetics are very popular in overseas markets, including makeup, cosmetics, hair dryers, makeup brush sets, nail polish + manicure equipment sets, and transparent storage boxes. These products are highly regarded for their reasonable prices and excellent quality.

5. Mobile phone accessories

Mobile phone related accessories such as mobile phone cases, clip-on chargers, car chargers, wireless chargers are also hot-selling. It should be noted that charged products must comply with the regulations of the destination country and take into account local mobile phone brand preferences. For example, German consumers prefer Huawei to Apple.

How to conduct effective market research?

1. Choose products that suit your conditions: Choose products based on your own financial situation and development stage, and consider the target market’s interest in this type of product.

2. Evaluate product uniqueness: Ensure that the selected products have irreplaceable characteristics, which will help differentiate the store’s positioning.

3. Analyze competitive situation: Evaluate market capacity and competition intensity using indicators such as sales data, sales ranking, number of reviews, and repurchase rate.

4. Use data analysis tools: Use Amazon keyword search function or Google Trends and other tools to obtain global and specific regional search trend information.

Through the above steps, sellers can more scientifically select products suitable for sale on Amazon Europe, thereby occupying a favorable position in the fierce market competition.