Complete analysis: The main reasons for Amazon seller account closure and how to deal with it

Having an Amazon seller account closed is a heartbreaking thing, and it is crucial to ensure the security of your account. This article will summarize the common reasons for account closure and provide corresponding handling suggestions to help sellers better maintain their accounts.

Main reasons for Amazon seller account closure

1. Manipulate comments

Manipulating comments is one of the leading causes of account closures. Amazon monitors reviews and buyer records through its algorithm. If an account is found to have a large number of bad reviews, the system will determine that the seller is trying to manipulate buyer reviews and close the account.

2. Account association

Account linking is another common problem. Amazon strictly prohibits the same seller from having multiple seller accounts. If found, you may need to choose to keep one of the multiple accounts, and the remaining accounts will be closed. Even if multiple accounts are operating normally, if one of them is closed, its associated accounts may also be affected.

3. Violation of sales policy

If a seller violates Amazon’s sales policies during the process of selling products, such as selling restricted products, products that cause harm to buyers, etc., the account may be closed. Such violations include the use of misleading words and the listing of products that have not passed category review.

4. Account performance exceeds standards

Account performance is an important indicator, mainly including order defect rate and product policy compliance. If it falls below the standards set by Amazon for a long time, the system may close the account. Sellers should strengthen product quality management and ensure compliant sales to avoid such problems.

5. Abuse of variation policy

Amazon allows products of the same nature to be displayed in variations, but some sellers abuse this policy and merge unrelated products. If discovered, this may result in account closure.

6. Malicious complaints

Sometimes, sellers may receive malicious complaints from competitors, resulting in a large number of returns and negative reviews, leading to account closure. In this case, the seller needs to collect evidence to prove his innocence and appeal.

How to close an Amazon seller account

If a seller determines that he will no longer operate his Amazon store, he can follow the steps below to close his account:

1. Enter the “Seller Account Information” page and click the “Close Account” link in “Account Management”.
2. Select “Downgrade or close account” on the “Contact Us” page and check the option to request account closure.
3. Confirm the operation, the system will pop up a prompt box, and the seller needs to confirm to continue the operation.
4. After the operation is completed, the account will be officially closed.

Summary

The above content outlines the main reasons why Amazon seller accounts are closed and the specific steps to close the account. Sellers need to avoid these problems during operations and ensure account security and compliance operations to achieve steady development. I hope this information can provide helpful reference and guidance for sellers.