How to become an Amazon US seller safely and efficiently

As competition in the domestic e-commerce market becomes increasingly fierce, many sellers have turned their attention to Amazon, an international e-commerce platform. However, becoming a seller on Amazon’s US site is not a simple matter. You need to go through a series of strict registration processes, and you also need to pay attention to some key things to avoid unnecessary losses.

Registration steps

First, sellers need to visit the Amazon US website, select “Hello, Sign in”, and then click “Start here”. On the “Create your Amazon account” page, enter a valid email address and click “Create your Amazon account.” Then, on the next page, enter your name, password, confirm password, select country/region and other personal information, and read and agree to Amazon’s Terms of Service and Privacy Policy. Finally, click “Create your Amazon account” to complete the registration.

A detailed guide to becoming an Amazon seller

After completing the basic registration, sellers need further steps to officially sell products on Amazon. This includes:

1. Register an Amazon seller account

After completing the personal account registration, the seller needs to click the “Register” button, fill in the company name, address, tax information and other detailed information, and submit the application to wait for the review results. Typically, Amazon will complete the review within 2-3 working days. If the application is approved, the seller will receive a confirmation email and can start selling products on Amazon.

2. Select sales plan

Amazon offers two different options: Personal Selling Plan and Professional Selling Plan. The Personal Selling Plan is suitable for small sellers who occasionally sell a few items, while the Professional Selling Plan is more suitable for merchants who sell in large quantities. Sellers should choose an appropriate sales plan based on their own circumstances.

3. Create product list

Creating a product listing is the process of uploading product information to the Amazon platform. Sellers need to click the “Add Product” button and then fill in the product name, description, price, inventory and other related information in detail.

4. Set logistics mode

The choice of logistics model is crucial to improving customer satisfaction. Sellers can choose to ship goods themselves or use Fulfillment by Amazon (FBA). If you choose FBA, sellers need to send inventory to the Amazon warehouse.

5. Release products

Select the product you want to publish in the product list and click the “Publish” button to display it to potential buyers.

6. Processing orders

Once a buyer places an order, the seller needs to process the order in a timely manner, including confirming the order, preparing for shipment, actual shipment, and providing tracking information.

7. Maintain customer relationships

Good customer service can promote secondary sales, so sellers need to respond to buyers’ messages in a timely manner and solve any problems that may arise to maintain a good customer relationship.

8. Manage payments

After the buyer pays, Amazon will transfer the money to the seller’s account within a certain period of time. Sellers can choose to withdraw cash or use the money to purchase other items.

How to avoid being cheated

Although the process of registering as an Amazon seller seems complicated, what worries sellers more is the various traps they may encounter during the business process. To avoid these problems, sellers should:

1. Familiar with Amazon platform rules: Before starting operations, sellers should fully understand Amazon’s policies to avoid inadvertently violating the rules and causing account closure.

2. Provide high-quality services: Enhance your competitiveness by continuously improving service levels, thereby reducing the risk of encountering adverse competition.

3. Stay vigilant: In the face of malicious competitive behavior, such as negative review attacks, sellers should promptly collect evidence and report it to Amazon officials.

4. Regularly check account status: Frequent review of account activity can help identify abnormalities quickly.

5. Protect account security: Never reveal your account password to prevent hackers.

6. Back up data regularly: Save important data regularly to prevent loss.

7. Update product details: Keeping product information current and accurate can help increase conversion rates.

8. Strategies for dealing with fraud:

   • Seek official help from Amazon immediately;
   • Do not share sensitive information such as bank account details with others;
   • Building a good reputation can help you gain a favorable position in disputes;
   • Register your brand to prevent infringement.

By taking the above measures, sellers can greatly reduce the probability of encountering difficulties on the Amazon platform and thus focus more on business development.

In short, although becoming an Amazon US seller is full of challenges, as long as you follow the prescribed procedures and always pay attention to your own rights, you can successfully start your cross-border e-commerce journey.