For Meikeduo merchants, a good advertising account management plan should be able to ensure the maximization of advertising effects and save costs within an affordable range. Let’s take a look at how to manage Meikeduo advertising accounts and what are the management methods of Meikeduo advertising accounts?
1. Set clear goals and KPIs
Before Meikeduo advertising, advertisers should clarify their advertising goals and key performance indicators (KPIs) and set measurable goals. For example, advertisers can focus on key indicators such as conversion rate, cost-effectiveness ratio, and number of ad clicks through the Meikeduo platform as basic indicators for optimizing advertising. When setting KPIs, advertisers should also set corresponding KPIs for different advertising accounts and product categories to ensure the unification of operating goals for different accounts.
2. Choose the right advertising method
On the Meikeduo platform, there are many advertising methods, including search ads, display ads, and advertising shorts. Advertisers should find the right advertising method based on their product type, target group, and their budget. For example, if advertisers want to improve online sales, they can consider using search ads; if they want to increase brand awareness, merchants can choose display ads.
3. Segment and manage advertising accounts
When advertisers have multiple Meikeduo advertising accounts, they should segment advertising accounts according to different product categories, target groups, regions and other factors. For example, the advertising account of a certain product is divided into multiple sub-accounts according to regional planning. Such segmentation can better manage and improve advertising and avoid confusing different advertising account data.
4. Set reasonable budget and promotion time
Advertisers must set reasonable promotion costs and delivery times based on the characteristics of different advertising methods, competition conditions, habit formation of target groups and other factors. For example, search ads may have higher clicks within a certain period of time, while display ads require a certain continuous delivery time to achieve good results. When setting the budget for each advertising account, advertisers should also fully consider their business conditions and profit expectations to ensure that the cost of advertising marketing is controlled within an affordable range.
5. Regular data reporting and analysis
According to the Meikeduo platform, advertisers can view the data and indicators of advertising accounts at any time. Advertisers should use this information for regular reporting and analysis to identify problems and optimization points in their advertising accounts, and immediately optimize and improve them. For example, if advertisers can use big data and find that the click-through rate of an advertising creative is very low, they need to adjust or replace the idea.
Merchants can master this method according to actual conditions, and I believe it will have a very good effect.
A good Meikeduo advertising account management plan can maximize the effectiveness of advertising and save costs within an affordable range.
This article introduces how to set goals and KPIs, choose appropriate advertising methods, segment and manage advertising accounts, set reasonable budgets and promotion times, and conduct data reporting and analysis. Merchants can use these methods to improve the efficiency of advertising account management and get more orders.