Amazon platform rules and advantages: assisting the development of cross-border e-commerce

As one of the world’s largest cross-border e-commerce platforms, the Amazon platform’s rules and features are crucial to sellers. This article will introduce in detail the rules and characteristics of the Amazon platform and its advantages for cross-border e-commerce sellers.

1. Characteristics of Amazon platform rules

1. Store page rules

The Amazon platform pays more attention to the products sold by sellers rather than store design. Therefore, how to display products is very important during the operation process. Due to the characteristics of online sales, consumers are usually impressed by product display information. At the same time, this information will also have a great impact on whether consumers will purchase products in the future. Therefore, when operating products, we must do a good job in product display to attract consumers to the maximum extent and increase consumers’ desire to buy.

2. Rules for protecting intellectual property rights

Amazon also protects its intellectual property rights very strictly. This policy mainly covers the protection of copyright, patent rights and trademark rights. Companies can be punished even if they unknowingly infringe on the intellectual property rights of others. At the same time, the seller’s account may also be warned or suspended. Sellers who own brand trademarks only need to submit for brand review. Once the brand is found to be infringed, the platform will handle it quickly to protect the seller’s sales rights.

3. Account management rules

Amazon is also very strict about account management, especially its audit system. For novices, when registering an account, they generally need information such as a business license, legal person ID card, and dual-arm drainage card. Even if the information is complete, there is no guarantee that the registration will be successful the first time. If you want to have an Amazon account, don’t go to too much trouble and be patient.

4. Anti-counterfeiting rules

Amazon has a zero-tolerance attitude towards the sale of counterfeit goods. It just wants to create a shopping e-commerce platform that reassures consumers. Therefore, you can rest assured that as long as the products sold on Amazon are genuine. If a buyer discovers that a seller is selling counterfeit and shoddy products, he can submit an infringement complaint to the Amazon platform. If the seller’s behavior is serious, the seller’s Amazon selling account may be suspended or terminated.

2. Advantages of Amazon platform

1. Self-operated model and FBA logistics system

Amazon originated from an online bookstore. Its operating model was a self-operated model of self-purchasing and selling heavy assets that was not favored at the time. In conjunction with self-operation, Amazon also built the world’s largest and most advanced warehouse. Logistics system FBA (Fulfillment By Amazon, Amazon completes the delivery). After more than 20 years of development, the e-commerce ecological chain built by Amazon with self-operation and FBA logistics system as its core has become its invincible “moat” and a model for many e-commerce platforms to learn from.

2. Rich products, reliable quality, fast delivery, and good customer service

On the current Amazon platform, the sales model in which self-operated and third-party sellers coexist provides consumers with a richer product selection. Consumers are very sticky with Amazon due to its rich product range, reliable quality, fast delivery, and good customer service. Currently, Amazon’s Prime Members have exceeded 100 million, and these are loyal consumers.

3. Customer Service

The Amazon platform attaches great importance to customer service quality and has certain requirements for sellers’ customer reviews and after-sales service quality. Sellers should promptly respond to customer inquiries and complaints and resolve customer issues as quickly as possible. Sellers should also ensure the quality and safety of the products they sell and avoid customer complaints and returns caused by product quality issues. In addition, sellers should also understand and abide by the after-sales service rules of the Amazon platform, such as returns, exchanges, repairs, etc.

Conclusion

The rules and advantages of the Amazon platform provide a broad market and development space for cross-border e-commerce sellers. As Amazon operators, we should understand these relevant rules, otherwise our stores will be affected. I hope the above content can help Amazon operate.