Detailed explanation and precautions on the registration process for Amazon individual and professional sellers

Amazon is one of the world’s largest online retailers. Its platform not only provides sales opportunities for businesses, but also opens up entrepreneurial paths for individual sellers. For those who want to open a store on Amazon, it is crucial to understand the registration process and what to pay attention to. The following are detailed registration steps and key points to note.

How to register an Amazon store

Register through Amazon Merchant Manager

Amazon Investment Manager is a tool that helps sellers register their stores. Sellers can directly fill in the application information in the backend, or click on the link in the investment manager to enter the registration page. Registration steps include:

1. Log in to the account, use your mobile phone number or email to register the account, and fill in the corresponding company information to submit for review.
2. After clicking Apply, you will enter the verification stage.
3. After logging in, you need to fill in the company information and upload the business license. For different types of sellers, the uploaded files are different:
   • Domestic enterprises: upload scanned or electronic version of business license;
   • Foreign enterprises: Upload a scanned copy or electronic version of the business license stamped with the official seal of the translation company;
   • China’s individual industrial and commercial households: Upload a scanned copy or electronic version of the individual industrial and commercial household’s business license;
   • Chinese companies: Upload a scanned copy or electronic version of the business license.

Register using your registered email address

If you choose to use a registered email address, you need to use the CN@amazon.com email address of a US company. The specific steps are as follows:

1. Open Amazon Seller Center and select “Business Account”.
2. Find “Create an Amazon Seller Account” in the left navigation bar.
3. Enter your account number and password and click “Create Account”.
4. Select your email address and click “Register Now.”

Create seller account

Select seller type

Before registering, you need to confirm whether you are registering as an individual or a company. The registration process and requirements are different between the two.

Fill in basic information

Visit the Amazon Seller Center website and choose to register a new account. This process requires filling in personal information, contact information and selecting the seller type.

Improve store information

After registration is completed, store information needs to be completed, including store name, brand information, product description, after-sales service, etc.

Start selling

After completing the above steps, the seller can upload product information and pictures, and set the selling price and shipping fee.

Notes

• Provide true and valid personal information or company information.
• Adhere to Amazon’s selling policies and terms.
• Guarantee product quality and authenticity.
• Promptly handle buyer complaints and return and exchange requests.

Through the above steps, sellers can successfully set up their own store on Amazon. But success requires abiding by platform rules and constantly improving the quality of products and services.

The above content is integrated from three articles, covering the detailed process and important matters for Amazon individual and professional seller registration.