On the Meikeduo platform, merchants must select accurate subdivision categories for placement when uploading products. The more accurate the category, the greater the weight of the listing, the more traffic the system allocates, and the easier it is to form exposure and conversion.
The Meikeduo listing title does not need to pile up too many keywords to increase the weight. The simpler the title, the easier it is to improve the ranking.
The main picture of the product cannot be taken casually, because the main picture can only be displayed with a white background picture, and there is not much room for operation. It is recommended to start with the aesthetics of the product, maximize the processing of details, enhance the contrast, and make the picture more visually impactful.
The keywords appearing in the description also have a certain weight, which can further describe the highlights of the product and can be used for the last step of embedding words.
It is necessary to do a good job of the optimization studio for Meikeduo merchants to open stores and operate, so that their products and stores can be more in line with the needs of buyers, so that more buyers are willing to place orders to purchase some products.
1. Category
In addition to keyword search, buyers will also find products through the access function and select specific product categories to further narrow the search scope. Therefore, placing products in accurate categories can help merchants get more accurate customers.
On Meikeduo, after the listing is placed, the category cannot be modified in the background, and the wrong category selection will trigger the platform’s policy restrictions. Therefore, merchants should choose the right category from the beginning, and generally refer to:
①The category of similar products sold on the platform;
②Study how buyers search for merchants’ listings (buyer search terms).
2. Product title
A concise title is conducive to matching products with more accurate traffic and also helps products improve conversion rates. General title format: core keywords plus product features plus features/models.
3. Product pictures
Product pictures are the main factor that affects buyers’ orders. According to the survey, the conversion rate of listings has been widely increased by 15%~30%. In addition, placing videos in the picture area is also one of the tricks to increase the conversion rate of listings.
Meikeduo’s listing can submit 11 pictures, namely 1 main picture and 10 auxiliary pictures, and the listing details page will actively display 7 pictures.
4. Product Description
Product description can reflect specific selling points such as product features, diversity, after-sales service, and operation guide through text to increase buyers’ purchasing intention.
It provides optimization for merchants’ Meikeduo store products, making merchants’ products and stores more in line with buyers’ needs. By selecting accurate categories, using concise titles and attractive product descriptions, merchants can attract more target buyers and increase the conversion rate of listings.