How to deal with Amazon’s strategy of monitoring sales and monitoring product sales

On a highly competitive e-commerce platform like Amazon, sellers not only need to pay attention to the sales of their own products, but also need to be wary of the risk of being copied by other sellers. This article will summarize the measures to deal with Amazon’s monitoring and selling, and how to effectively monitor product sales to help sellers improve sales performance and market competitiveness.

1. Measures to deal with Amazon monitoring and sales

1. Monitoring and Discovery
   The first task for sellers is to quickly detect follow-up sales. Using professional Amazon monitoring tools, you can detect in real time whether other sellers on the listing are selling at low prices. These tools help obtain timely and relevant information for further action.

2. Contact the seller
   After discovering a follow-up sale, it is crucial to contact the other party in a timely manner. By sending a formal email, remind the other party that their behavior violates Amazon’s policies and demand that they stop following the sale immediately. The email should clearly identify the violation and warn that further action will be taken if it is not stopped.

3. Complain to Amazon
   If contact is unsuccessful, the seller can complain to Amazon. Before doing so, make sure there is sufficient evidence to support the claim, such as screenshots and order records. The complaint content must describe in detail the selling situation and its impact on the business. Amazon will investigate the situation and may take necessary measures, including warning or suspending the account.

4. Price advantage and strategic adjustment
   Sellers can adjust their prices to compete with imitators and maintain profitability. Use automatic price adjustment tools to make real-time adjustments. In addition, strategies such as increasing product value and increasing brand awareness can also help attract customers.

5. Legal Protection Measures
   For products with intellectual property rights, sellers can consider registering trademarks, patents, etc. for legal protection, which can effectively prevent others from selling on Amazon.

6. Focus on quality and service
   Regardless of the competition, sellers should focus on providing high-quality products and excellent services to maintain a good reputation and attract customers.

2. How Amazon monitors product sales

1. Using Amazon Seller Center
   Sellers can monitor sales through Amazon Seller Center, view sales history, and obtain data such as sales quantity, sales volume, and profit. This provides sellers with an important source of information for managing their stores and products.

2. Use sales rankings
   Amazon’s sales rankings are a tool to obtain market competition. Sellers can learn about market feedback and potential opportunities by checking product rankings and sales trends.

3. Application of third-party tools
   In addition to Amazon’s own tools, sellers can use well-known third-party sales data analysis tools on the market (such as Jungle Scout, Helium 10, AMZ Tracker, etc.) to obtain more comprehensive data analysis. These tools help sellers better understand market trends and competitor performance.

4. Amazon Advertising Analysis
   Amazon Advertising is also an effective way to monitor sales. Sellers can adjust advertising strategies to improve sales performance through advertising data analysis, such as click-through rates and conversion rates.

In short, through the above measures, sellers can not only effectively deal with the challenges of follow-up sales, but also monitor product sales in real time, thereby maintaining a competitive advantage on the Amazon platform.