How to effectively apply for cancellation of Amazon brand registration

The revocation process of Amazon Brand Registration is relatively complex and time-consuming, especially when the store is restricted. Sellers need to clearly understand the process in order to effectively apply for revocation. The following will detail the steps and precautions on how to apply to Amazon to revoke brand registration.

Overview of the revocation process

There are two main situations for revoking Amazon brand registration: normal store and restricted store. In either case, sellers need to provide accurate information and maintain good communication with Amazon.

The first situation: the store is normal

1. Log in to your seller account: Enter the Amazon Seller Center and visit the brand registration page.
2. Contact Customer Service: Click Contact Brand Support.
3. Select issue type: Select “Fix issues related to user roles.”
4. Remove brand: Select “Remove” and fill in the reason for removing the brand.
5. Submit a request: Clearly state your request in the “Please describe your issue” field, then submit it and wait for feedback.

The second situation: store restrictions

1. Visit Seller Central: Open the technical support page at the link: https://sellercentral.amazon.com/cu/help/contact-us.
2. Fill in the information: Select “Account termination request” in “Topic”.
3. Provide business information: Fill in the legal person or company name in “Business name”, and fill in the email address previously used for Amazon account registration in “Email”.
4. Explain the reason for withdrawal: The “Question and comment” column provides the brand that needs to be withdrawn, valid reasons, and the content of the request for help.
5. Send an email: After the email is sent, if you receive an automatic reply stating that the relevant issue cannot be handled, skip it and continue to submit information in the same case until you receive a reply from manual customer service.

Waiting for response

After completing the above steps, sellers will usually receive a confirmation email from Amazon within 1 to 2 weeks, indicating that the brand registration has been successfully revoked. During this time, sellers should be patient and ensure all information is accurate.

Summary

For the revocation of Amazon brand registration, no matter what the situation is, sellers need to understand the relevant procedures and provide clear reasons and information when applying. This not only helps to successfully cancel brand registration, but is also a key step in store management. The process of withdrawing brand registration can be somewhat tedious, but by insisting on good communication with Amazon, sellers can ensure that their brand rights are effectively maintained.