How to effectively deal with Amazon follow-up sales and A-to-Z claims

On the Amazon platform, the two major problems faced by sellers are follow-up sales and A-to-Z claims. This article will explore how to deal with both situations to improve sellers’ sales performance and protect their rights.

Coping with Amazon’s follow-up selling strategy

Amazon’s follow-up selling mechanism is designed to enhance consumers’ shopping experience, but it has also been exploited by some competitors, which has had a negative impact on the sales of new sellers. To effectively maintain a competitive advantage, sellers should consider the following strategies:

1. Create differentiated products

Differentiated products are more difficult to imitate. Sellers can achieve this in the following ways:

• Combine slow-selling and hot-selling products: For example, selling unpopular accessories with hot-selling clothing can reduce the risk of copycats.
• Create a unique product mix: Try to avoid simply copying unsaleable products in sales to increase the complexity of sales.

2. Strengthen brand identity

Even if there is no registered trademark, sellers should create a distinctive logo for their products:

• Intricate patterns and designs: Make products identifiable through unique labels and packaging. This can not only reduce the possibility of follow-up sales, but also enhance the brand image.
• Test purchase and complaint mechanism: If you find that there is copycat behavior, sellers can make a trial purchase and collect information, and then complain to Amazon to protect their own rights and interests.

As the problem of follow-up sales becomes increasingly serious, maintaining the uniqueness of products and enhancing brand recognition are important measures to protect sales.

Steps to process an A-to-Z claim request

Next, it is particularly important to improve the processing process for A-to-Z claims encountered by sellers on Amazon. Here are the steps to respond:

1. Timely inspection and response

• Monitor account performance: Check the Performance section of your Amazon account regularly and pay attention to whether there are new A-to-Z claim requests.
• Respond to claims quickly: Respond within three days of a claim being opened. If there is no timely response, Amazon will directly approve the buyer’s claim and issue a refund.

2. Actively communicate with buyers

• Communication Intent: Work to convince the buyer to withdraw the claim and ensure clear and credible communications. If no consensus is reached after three days, the claim is recorded in the seller’s ODR (Order Defect Rate).

3. Appeal preparation

If the buyer does not respond, or the request is unacceptable, the seller must actively prepare an appeal:

• Collect evidence: including order details, package tracking information and communication records with buyers, etc., to enhance the effectiveness of the appeal.
• Appeal to Amazon: After receiving the claim notification, you can click “Represent to Amazon” to apply for intervention and submit the collected information for appeal.

Through the above response strategies and steps, sellers can effectively deal with the diverse forms of competition on Amazon, from resisting follow-up sales to handling A-to-Z claims, all of which can improve their operational efficiency and sales security. . Hopefully these strategies will help sellers and further promote the development of their Amazon business.