Detailed explanation of Amazon’s daily operating skills: from advertising strategy to traffic improvement

Successfully selling on the Amazon platform requires not only good product quality, but also a series of operational skills. This article will combine the content of multiple articles to give you a detailed introduction to several key aspects of Amazon’s daily operations, including advertising strategies, keyword rankings, product selection, after-sales, and how to increase traffic.

Advertising Strategy

CPC and conversion rate

When doing CPC advertising, conversion rate is the key factor affecting keyword ranking. If you want a keyword to be quickly promoted to the home page, you can click on the keyword’s ad to increase its conversion rate, thus accelerating your ranking.

PPC ad placement

The conversion rate of an advertisement directly affects its weight and ranking. Ads that are simply clicked without a transaction are ineffective and may even lead to a deterioration in ad performance. Therefore, choosing the right advertising space is crucial.

How to play keyword advertising

Amazon advertising usually uses two methods: one is to improve the natural ranking of keywords through advertisements; the other is to focus on the conversion rate of the advertisement itself rather than pursuing natural rankings. For the latter, it is recommended to focus on second- or third-level small words, regularly optimize advertising reports, and adjust budgets based on performance.

Display time

Understanding users’ peak shopping periods and reasonably arranging ad display time can effectively improve advertising effectiveness.

New and old advertising management

Keeping old ads active and adding new words or negating old words in a timely manner will help maintain the weight of the ads.

Improve traffic and conversions

Get VP evaluation

Through specific methods, a large number of VP reviews can be obtained safely and at a low cost in a short period of time, which is especially important for new products.

Taking advantage of high-traffic listings

Use listings with high traffic to help promote new products. You can add new product links to reviews and encourage users to like them to increase the exposure of new products.

Multiple account comment strategy

To ensure security, you can use multiple accounts to leave reviews to increase the number of reviews. It should be noted that Amazon rules should be avoided during execution to ensure compliance operations.

Delete negative feedback

Using Amazon system vulnerabilities, continue to try to remove negative feedback that does not comply with regulations until successful.

New account sales

New account sales are conducted separately from activities such as brushing orders and obtaining VP evaluations to reduce risks.

Coping with follow-up sales

In the face of malicious sellers, you can place a test order through the buyer’s account, then initiate an A-to-Z claim, recover the money and report the seller’s violations; if the other party uses FBA, you can report it for selling fake and shoddy goods.

In short, Amazon e-commerce operations involve many details, and sellers need to continue to learn and practice to achieve success. I hope the above tips can help you better understand and apply Amazon platform rules to achieve business growth.