Factors affecting Amazon order decline and response strategies

On Amazon, a highly competitive platform, sellers often experience a drop in orders. This situation may be caused by a variety of factors, including changes in market demand, being followed and losing the golden shopping cart, negative reviews, ranking and advertising issues, etc. Below we explore these factors and their corresponding solutions in detail.

1. Changes in market demand

1. Seasonal Fluctuations

Seasonal and holiday products may experience sales declines during off-season periods. For example, some products have obvious seasonality, such as seasonal products and holiday products, and the sales of these products will drop significantly during the off-season. Therefore, sellers need to pay attention to whether products are affected by seasonal factors and develop corresponding sales plans to balance fluctuations in low and peak seasons.

2. Strong competitors

When new competitors appear on the market or existing competitors’ products surpass one’s own products, it may lead to a decrease in sales. Products that meet demand will quickly attract the emergence of competitors. When your brand is caught up by competitors in terms of functionality, or is occupied by competitors in terms of price, it will cause your product sales to be robbed. Sellers should regularly pay attention to the trends of competitors and adopt corresponding competitive strategies to maintain the competitiveness of their products.

2. Being followed and losing the golden shopping cart

Losing your shopping cart or being copied may result in the loss of your golden shopping cart, which may in turn affect your orders. Merchants who understand the importance of the golden shopping cart should know that a high proportion of consumers purchase products through the golden shopping cart (buybox). If the golden shopping cart is snatched away by other competitors, orders will definitely be affected. Therefore, sellers need to monitor the shopping cart situation at all times, crack down on follow-up sales, and ensure that the shopping cart is in their hands.

3. The impact of negative reviews on orders

Bad reviews have a huge impact on a product’s weight and conversion rate, and may lead to a drop in orders. Negative reviews can easily take away potential orders from the list, and many consumers will choose to leave when viewing a product because of negative reviews. Sellers should pay close attention to negative reviews, handle them in a timely manner and resolve them through complaints to maintain product reputation.

4. Ranking and advertising issues

1. Keyword ranking decline

The decline in keyword rankings will directly affect the traffic and conversion rate of the product. Sellers need to observe changes in keyword rankings, adjust optimization strategies, and ensure product visibility in search results. When sellers find that their brand sales have dropped, they can go to the Amazon front desk to search for keywords to see if the ranking of keywords they often order has dropped.

2. Decreased advertising effectiveness

Advertising is a key means of attracting traffic. If the advertising effect decreases, orders may also be affected. Sellers should carefully analyze advertising reports to understand the effectiveness of advertising and adjust advertising strategies in a timely manner. When advertising orders decline, you need to check whether there are changes in the display volume and display time of advertising marketing, and make timely adjustments.

5. Overall store optimization

1. Opponent analysis

By analyzing competitors, sellers can obtain market trends, understand the characteristics of hot-selling products, and learn from the advantages of competitors to upgrade their stores and products.

2. Industry comparison

Compare your conversion rate with the average of top sellers in your industry to identify gaps and develop an optimization plan. At the same time, we pay attention to industry trends and maintain sensitivity to market changes.

3. Increase praise and star rating

Actively strive for more positive reviews and improve product star ratings, which will help enhance the overall credibility of the product and attract more potential customers.

In Amazon’s highly competitive environment, the decline in orders may be affected by many factors. Sellers need to maintain market sensitivity and adjust strategies at any time to adapt to market changes. By optimizing products, improving service quality, paying attention to competitors and continuously improving advertising strategies, sellers can effectively enhance the competitiveness of their products and achieve steady sales growth.