Detailed explanation of Amazon Australia store opening process and product selection strategy

1. Amazon Australia Market Overview

As a large market worth looking forward to, Australia provides good opportunities for sellers seeking to expand. Since Amazon announced the launch of its Australian site in 2017, the number of products on the site has grown rapidly, from the initial 7.5 million to nearly 100 million. According to statistics, Australia has a population of approximately 24 million, of which Internet users account for as high as 90%, and smartphone coverage reaches 78%, showing extremely high Internet penetration and mobile device usage. In addition, more than 80% of consumers have purchased items from cross-border e-commerce platforms, which is far higher than the global average.

2. Amazon Australia store opening process

1. Log in to Amazon Seller Center;
2. Select “Start selling” and click “Register now”;
3. Enter personal information and contact information on the “Create your Amazon seller account” page;
4. Read and agree to Amazon’s Terms of Service and Privacy Policy;
5. Enter business information and tax information on the “Business information” page;
6. Confirm account type and currency settings;
7. Set payment and shipping methods;
8. Complete the store opening process and start selling.

When opening a store, you need to pay attention to confirm the accuracy and completeness of your account information, and be familiar with Amazon’s relevant policies and regulations.

3. Product selection suggestions for Amazon Australia

1. Fashion category

Fashion categories are very popular in Australia, especially sports and leisure-style clothing and shoes, which have become a new growth point.

2. Household appliances

As more and more Australians live in apartments, they tend to choose multi-functional and smaller home appliances, such as mini fans, portable desktop fans, smart rice cookers, etc.

3. Consumer electronics

Consumer electronic products such as smart wearable devices, OLED TVs, Bluetooth speakers, etc. are very popular in the Australian market.

4. Sporting Goods

Australians love sports, especially football, tennis and cricket.

5. Slippers

Due to the warm climate in most parts of Australia, slippers, especially flip-flops, are very popular there.

6. Products for the elderly

Given Australia’s aging problem, products targeting people over 65 are also an area worthy of attention.

To sum up, choosing the right products is crucial to the success of Amazon Australia. In addition to understanding the target market and local consumer preferences, you also need to pay attention to the market prospects and competitive situation of the product.