Amazon copycat warning email template and countermeasures
On the Amazon platform, follow-up sales are a relatively common phenomenon. When sellers find that their products are being copied, they can effectively stop this behavior by sending warning letters. This article will look at specific warning letter templates and the strategies behind them.
Example of follow-up warning email
Situation: Co-selling warning email
Hello,
We have noticed that you are not authorized to sell this card knife and you have listed this particular item (ASIN: B00GICPZT0) which is sold exclusively by the brand authorized sellers. Please refer to our attachment.
Please send the confirmation to us after you remove the product as issued from your listing.
If you do not comply with these demands, we will have no choice but to claim with Amazon.com seller performance department, which will seriously impact your Amazon selling privileges.
Please handle and reply us as soon as possible, otherwise we will complain to Amazon.
The importance of sending warning letters
Sellers must handle buyers’ emails in a timely manner, because this is an important indicator for Amazon to bind the seller’s store. In addition, when writing emails, the format should be standardized, the attitude expressed should be sincere, and the buyer’s problems should be solved as reasonably as possible. Buyers’ satisfaction with sellers’ processing results is also an important indicator of sellers’ store performance. Moreover, while sellers are responding to and dealing with these issues, they must also make timely adjustments and optimizations to their products and services, because Amazon itself is a platform that emphasizes products and services.
How to send a warning letter
If a seller finds that his product has been copied, he can first check the copycat, and then record the store name, link, and ASIN of the product being copied. Then the seller can enter the storefront of the follow-up seller, click “Ask a question” to contact the follow-up seller, and then send a warning letter to the follow-up seller to warn the other party, which can effectively stop the follow-up sale.
The content of the warning letter mainly includes ASIN, sales screenshots of the seller and registration certificate, etc. The seller can ask the seller to stop selling the product immediately. Normally, after receiving a warning letter from the seller, the product will be removed from the shelves immediately.
Brand Registration and Transparency Plan
Sellers can also register their brands. If the seller has a TM mark or an R mark, they can register the brand directly. After registration, most copycat sales can generally be stopped. If you find copycats, you can directly complain to the other party for infringement. If the seller is registered under the R mark, you can complain about the other party’s trademark infringement, but if the seller is registered under the TM mark, you need to complain about the other party’s copyright infringement.
In addition, sellers can also join Amazon’s Transparency Program, a project launched by Amazon in 2018 specifically to target counterfeit and shoddy products. After sellers join the Transparency Program, they need to put a Transparency Program label on their products. After receiving the goods, buyers can scan the QR code with the Transparency Program scanner to identify the authenticity of the product. For FBA sellers, if the product does not have a transparent label, the goods cannot be stored in the warehouse, which can effectively combat follow-up sales.